Nora is Setplex’s OTT/IPTV Middleware that provides insights into subscribers’ data, revenues, and content consumption. You can also export data to third-party systems from the OTT/IPTV solution. Use these data to increase performance and user interaction.
In a recent DecodeTV article, our Solution Architect, Sergey Yarosh, delves into the significance of Multi-CDN strategies and the pivotal role of Common Media Client Data (CMCD) in optimizing content delivery. Sergey discusses how standardizing client-side data through CMCD enables smarter traffic steering across multiple CDNs, ensuring enhanced performance and Read more…
IBC 2024 saw the world’s leading media companies come together to showcase their cutting-edge technologies and innovations that are shaping the future of the media and entertainment industry. More than 45,000 visitors from 170 companies met in the RAI Amsterdam to connect, explore new opportunities, and address emerging trends. AI-Powered Read more…
Operators serving diverse audiences usually face the challenges of accommodating variations in language, content consumption behavior, and preferences. Implementing a one-size-fits-all content strategy may not resonate with all viewers. What appeals to one group may not necessarily interest another. Another challenge operators face is tough competition from both local and Read more…
Setplex continues to grow globally. Supporting that growth, Setplex has appointed a new Vice President of Marketing & Business Development, Jack Scarr. Jack brings with him many years of experience crossing over diverse market sectors. His experience spans the whole buyer journey, from building brands and constructing diverse marketing teams, Read more…
Launching a successful IPTV/OTT video streaming service means considering numerous variables. Building your OTT service comes at a cost. From a financial standpoint, a content provider needs budgets for marketing, content creation, and operational costs. Naturally, it can take a substantial amount of time to create a successful video streaming Read more…
More and more viewers cut the cable cord and switch to video-on-demand (VOD) platforms which have become more than just movie-streaming services. Online learning, fitness training, specialized events, DIY workshops – basically anything can be found on VOD platforms. Businesses from various industries monetize their content libraries. Yoga and fitness Read more…
In 2020, the global OTT market size was estimated at $38,77 billion. The researchers predicted that it would grow to $139 billion in 2028. According to their estimations, the OTT market CARG will be 17.7%. What influences the growth? Internet penetration, Smart TVs, smartphones, 5G infrastructure, and original content are Read more…
Video streaming, whether it’s free, ad-supported, or subscriber-based, is a growing market. According to Digital TV Research, global media revenue from OTT is expected to reach $224 billion in 2027. While SVOD revenues will climb to a whopping $136 billion, AVOD revenues are set to reach $70 billion by 2027. Read more…
OTT Analytics Is Critical to Your Business. As more providers enter the market, businesses must leverage OTT analytics to produce appealing content tailor-made to retain and expand their user base. To thrive, OTT service providers must offer exciting content, a simple user experience, personalization, and data and technological integration. In Read more…
Online video streaming platforms such as Netflix are a dream of many businesses today – the monetization is too enticing to ignore. Streaming is popular among people of different ages, nationalities, interests, etc. However, building one from scratch can be rather challenging as there are many things to think about. Read more…
Subscribers are the lifeblood of an OTT site. Marketing to subscribers, acquiring new subscribers, processing payments, analyzing performance, reducing churn and help desk/support are at the core of an OTT operation. There are tons of Customer Relationship Management (CRM) platforms to help you get the job done, but in order Read more…
Video content creators/distributors wanting to enter into the IPTV/OTT space have many technology decisions to make when launching an OTT/IPTV service. One such decision is whether to deploy in-cloud or on-premise. Depending on if you are looking to budget for CAPEX (capital expenditure) or OPEX (operational expenditure) will have an Read more…
Setplex serves global operators with simple, powerful and scalable OTT/IPTV solutions - from content preparation, management and monetization, to video delivery, multi-screen apps and analytics.