The OTT (Over-the-Top) content delivery system refers to video content provided over high-speed internet. The streaming content is delivered “over the top” of a specially developed platform. OTT is not a free service – users either pay for it monthly (SVOD), watch free content but with ads (AVOD), or pay a one-time fee to own the content (TVOD).
Online video streaming platforms such as Netflix are a dream of many businesses today – the monetization is too enticing to ignore. Streaming is popular among people of different ages, nationalities, interests, etc. However, building one from scratch can be rather challenging as there are many things to think about. Read more…
Creating an OTT platform is not enough. It is essential to continue improving it to meet market demands and stand out from the competition. In this article, we share a few tips (and trends) you need to consider when optimizing and updating the OTT content strategy on your platform in Read more…
Table of Contents 1. Subscription management Free trials and driving conversion 2. Sales automation 3. Analytics 4. Customer Care and Support See subscriber issues through to a successful closing. Conclusion Subscribers are the lifeblood of an OTT site. Marketing to subscribers, acquiring new subscribers, processing payments, analyzing performance, reducing churn Read more…
Table of Contents: What is OTT Advertising? What are other benefits of OTT Advertising? Examples of OTT advertising platforms 5 most popular OTT Advertising examples Terms related to OTT Advertising How is OTT advertising priced? How do you get started with OTT Ads? Conclusion How OTT platforms can help you Read more…
Table of Contents Content Costs Content Drives Audience Identifying Your Audience Costs to launch and operate an OTT platform If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include content costs, marketing costs to gain an audience, and operational costs Read more…
OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, the more you use, the lower the cost per unit. CDN providers typically Read more…
Table of Contents What is On-Prem? What is In-Cloud? The Hybrid On-Prem In-Cloud model On-Prem vs. In Cloud – which one is right for you? Conclusion Video content creators/distributors wanting to enter into the IPTV/OTT space have many technology decisions to make when launching an OTT/IPTV service. One such decision Read more…
Table of Contents What is OTT? What is an OTT platform? How to Monetize your own OTT Platform? 4 most popular monetization models for IPTV/ OTT products: What are the benefits of an OTT platform? 5 major advantages of OTT Platform: How to launch an OTT platform IPTV Encoding/Transcoding Multi-DRM Read more…
Table of Contents A Revolution Bottom to Top The New Consumption Behavior Who Really Owns the Audience? Ecosystem, Ecosystem, Ecosystem The Bright Side ABOUT SETPLEX For the past eight years, the film and television industry has been undergoing a dramatic transformation in relationship with their audiences. A dynamic settled decades Read more…
Table of Contents What you should know before choosing OTT Vendor Is the OTT company stable? What about price? UI/UX considerations for OTT Apps What are some of the key features of an OTT Platform? Start small and scale What you should know before choosing OTT Vendor The number of Read more…
Table of Contents How to Create Engagement for OTT Channels With Better UI/UX Content has always been King. But engagement is the Queen who rules 1. What Has Changed About Watching TV Multiple profiles and screens for a single account 2. Content Discovery and Navigation A Home Page to Promote Read more…
Table of Contents Video Content Personalization The Netflix model of video personalization What gets captured? User privacy Prominent Input Variables User personas and behavior Video metadata Artwork: key art, trailers, posters & thumbnails In Conclusion In the hit romantic comedy What Women Want, Nick Marshall, an ad executive played by Read more…
Webinar: The Challenges and Benefits of Replacing Your Legacy IPTV/OTT Platform Table of Contents 1. Which multi-screen applications does your competition currently offer that you would like to add? 2. Is your current app development up to date with bug fixes and across devices and platforms? 3. Is your UI/UX Read more…
Table of Contents What is SSAI? Why is SSAI important? Client-Side doesn’t work SSAI works where client side doesn’t SSAI for VOD SSAI for Live TV In Conclusion There are two primary challenges that surround AVOD monetization. Deploying SSAI in a way that is scalable, robust, and flexible is a Read more…
Table of Contents What is a CDN? How Does a CDN Work? What is an Edge Server? What is a Parent Server? What are the benefits of using a CDN? Faster delivery of assets: Security Reliability Conclusion What is a CDN? A content delivery network (abbr. CDN) refers to a geographically Read more…