The OTT (Over the Top) content delivery system refers to video content that is provided over high speed internet. This bypasses old forms of linear TV. People opting for such a service are often called cord cutters. OTT is not a free service – users either pay for it monthly (SVOD), are subjected to ads (AVOD) or pay a one time fee to own the content (TVOD). SVOD services include big players like Netflix.
Subscribers are the lifeblood of an OTT site. Marketing to subscribers, acquiring new subscribers, processing payments, analyzing performance, reducing churn and help desk/support are at the core of an OTT operation. There are tons of Customer Relationship Management (CRM) platforms to help you get the job done, but in order Read more…
Table of Contents: What is OTT Advertising? What are other benefits of OTT Advertising? Examples of OTT advertising platforms 5 most popular OTT Advertising examples Terms related to OTT Advertising How is OTT advertising priced? How do you get started with OTT Ads? Conclusion How OTT platforms can help you Read more…
Table of Contents Content Costs Content Drives Audience Identifying Your Audience Costs to launch and operate an OTT platform If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include content costs, marketing costs to gain an audience, and operational costs Read more…
OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, the more you use, the lower the cost per unit. CDN providers typically Read more…
Table of Contents What is On-Prem? What is In-Cloud? The Hybrid On-Prem In-Cloud model On-Prem vs. In Cloud – which one is right for you? Conclusion Video content creators/distributors wanting to enter into the IPTV/OTT space have many technology decisions to make when launching an OTT/IPTV service. One such decision Read more…
Table of Contents What is OTT? What is an OTT platform? How to Monetize your own OTT Platform? 4 most popular monetization models for IPTV/ OTT products: What are the benefits of an OTT platform? 5 major advantages of OTT Platform: How to launch an OTT platform IPTV Encoding/Transcoding Multi-DRM Read more…
Table of Contents A Revolution Bottom to Top The New Consumption Behavior Who Really Owns the Audience? Ecosystem, Ecosystem, Ecosystem The Bright Side ABOUT SETPLEX For the past eight years, the film and television industry has been undergoing a dramatic transformation in relationship with their audiences. A dynamic settled decades Read more…
Table of Contents What you should know before choosing OTT Vendor Is the OTT company stable? What about price? UI/UX considerations for OTT Apps What are some of the key features of an OTT Platform? Start small and scale What you should know before choosing OTT Vendor The number of Read more…
Table of Contents How to Create Engagement for OTT Channels With Better UI/UX Content has always been King. But engagement is the Queen who rules 1. What Has Changed About Watching TV Multiple profiles and screens for a single account 2. Content Discovery and Navigation A Home Page to Promote Read more…
In the hit romantic comedy What Women Want, Nick Marshall, an ad executive played by Mel Gibson, acquires a unique ability to ‘hear’ what women are thinking, which he uses to make things work in his favor. Dial forward 20 years. Owners of OTT services worldwide are looking for the Read more…
Why is understanding OTT Platform Delivery Important? User Experience OTT service providers experience huge competition across the global markets. They all seek higher ‘stickiness’ to their service by potential users. To gain this stickiness, it is key that a great user experience is provided, which helps the viewer spend more Read more…
Webinar Overview: The Challenges and Benefits of Replacing Your Legacy IPTV/OTT Platform Download Webinar: The Challenges and Benefits of Replacing Your Legacy IPTV/OTT Platform Does your organization feel stuck with a legacy system that is not up to date with the latest features? Or is your internal dev team way behind Read more…
There are two primary challenges that surround AVOD monetization. Deploying SSAI in a way that is scalable, robust, and flexible is a tall order. The other challenge is monetizing your inventory to maximize revenue. Part 1 (this article) of this SSAI 2-part series will be a primer on SSAI, whereas Read more…
What is a CDN? A content delivery network (abbr. CDN) refers to a geographically distributed group of servers which work together to provide fast and reliable delivery of Internet content. A CDN allows for the quick transfer of assets needed for loading Internet content including HTML pages, JavaScript files, stylesheets, images, Read more…
Having trouble monetizing through YouTube? You’re not alone. Over 90% of YouTubers trying to monetize are not making any significant amount of money – certainly not enough to make a living. But that’s not the only option. In fact, there are better options than YouTube to make money. How? That’s the Read more…