The OTT (Over-the-Top) content delivery system refers to video content provided over high-speed internet. The streaming content is delivered “over the top” of a specially developed platform. OTT is not a free service – users either pay for it monthly (SVOD), watch free video content but with ads (AVOD), or pay a one-time fee to own the OTT content (TVOD).
For a better understanding of the OTT business model, Over the Top content market, how it works, the main principles of creating OTT platform business plan and others, learn more in the Setplex blog.
IBC 2024 saw the world’s leading media companies come together to showcase their cutting-edge technologies and innovations that are shaping the future of the media and entertainment industry. More than 45,000 visitors from 170 companies met in the RAI Amsterdam to connect, explore new opportunities, and address emerging trends. AI-Powered Read more…
New York, NY – September 14, 2024 Setplex, a leading global provider of OTT solutions, is proud to announce that its product, the Setrix transcoder, has been recognized as a Highly Commended solution at the CSI Awards 2024 in the Best Video Processing Technology category. Organized by CSI Magazine (Cable Read more…
New York, USA – September 13th, 2024 Setplex, a leading global provider of OTT solutions, is excited to announce the launch of its groundbreaking AI Ad-Detection Module, a new feature of its Setrix transcoder poised to revolutionize ad delivery in digital broadcasting. Unveiled today at IBC 2024, the AI-driven solution Read more…
We’re thrilled to share that Setplex played a pivotal role in the record-breaking success of Copa América 2024 for Televen. Delivering the tournament to millions of passionate football fans across Venezuela showcased the power of our technology partnerships with Mediablocks, Broadpeak, Aniview, Fastly, Edgio, CDN77, and TVU Networks. Together, we Read more…
A sleek and intuitive user interface (UI) is key to enhancing user experience (UX). It makes the product visually appealing and improves usability, fostering positive interactions. We are proud to showcase an exciting update to our NoraGO streaming app UI, bringing operators several exciting new features and improvements to elevate Read more…
Choosing a white-label multi-screen OTT solution shouldn’t mean sacrificing a unique brand identity. It’s essential to select a product that provides a wide range of configuration options, preferably through an intuitive app management dashboard, that requires no coding. This approach ensures operators can easily customize the appearance and functionality of Read more…
To maximize revenue from video delivery, operators must carefully consider every user interaction, from browsing to purchasing. Relying solely on a subscription-based model or advertising is insufficient. To boost income, operators need to offer valuable services and streamline the purchasing process. Let’s examine the potential obstacles viewers might face when Read more…
New York, NY – July 29, 2024 Setplex, a leading global provider of OTT solutions, is proud to announce that it has been shortlisted in 3 categories of the CSI Awards 2024. Organized by CSI Magazine (Cable and Satellite International Magazine), these awards celebrate excellence and achievement in the broadcast, Read more…
Operators and content providers are constantly seeking ways to enhance content delivery. To meet this increasing demand for personalized, scalable, and flexible content, there is a global shift from multicast to unicast distribution. For a successful transition, operators need to deploy CDNs (Content Delivery Networks) to efficiently distribute content to Read more…
Operators face a significant challenge: video piracy. The allure of free content undermines the revenue potential of legitimate platforms. According to DataProt, illegal downloading of copyrighted materials consumes 24% of global bandwidth, while the movie industry alone suffers annual global revenue losses between $40 and $97.1 billion due to digital Read more…
Operators serving diverse audiences usually face the challenges of accommodating variations in language, content consumption behavior, and preferences. Implementing a one-size-fits-all content strategy may not resonate with all viewers. What appeals to one group may not necessarily interest another. Another challenge operators face is tough competition from both local and Read more…
OTT monetization is a complex and critical aspect of the video streaming landscape. To maximize revenue and ensure sustainability, operators should navigate multiple factors when choosing their content capitalization scheme. One of the most significant dilemmas is whether to opt for a single revenue source or embrace a hybrid monetization Read more…
Setplex serves global operators with simple, powerful and scalable OTT/IPTV solutions - from content preparation, management and monetization, to video delivery, multi-screen apps and analytics.
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