The OTT (Over-the-Top) content delivery system refers to video content provided over high-speed internet. The streaming content is delivered “over the top” of a specially developed platform. OTT is not a free service – users either pay for it monthly (SVOD), watch free video content but with ads (AVOD), or pay a one-time fee to own the OTT content (TVOD).
For a better understanding of the OTT business model, Over the Top content market, how it works, the main principles of creating OTT platform business plan and others, learn more in the Setplex blog.
Launching a successful IPTV/OTT video streaming service means considering numerous variables. Building your OTT service comes at a cost. From a financial standpoint, a content provider needs budgets for marketing, content creation, and operational costs. Naturally, it can take a substantial amount of time to create a successful video streaming Read more…
More and more viewers cut the cable cord and switch to video-on-demand (VOD) platforms which have become more than just movie-streaming services. Online learning, fitness training, specialized events, DIY workshops – basically anything can be found on VOD platforms. Businesses from various industries monetize their content libraries. Yoga and fitness Read more…
Creating an OTT platform is not enough. It is essential to continue improving it to meet market demands and stand out from the competition. In this article, we share a few tips (and trends) you need to consider when optimizing and updating the OTT content strategy on your platform in Read more…
Video streaming, whether it’s free, ad-supported, or subscriber-based, is a growing market. According to Digital TV Research, global media revenue from OTT is expected to reach $224 billion in 2027. While SVOD revenues will climb to a whopping $136 billion, AVOD revenues are set to reach $70 billion by 2027. Read more…
Online video streaming platforms such as Netflix are a dream of many businesses today – the monetization is too enticing to ignore. Streaming is popular among people of different ages, nationalities, interests, etc. However, building one from scratch can be rather challenging as there are many things to think about. Read more…
Table of Contents Subscribers are the lifeblood of an OTT site. Marketing to subscribers, acquiring new subscribers, processing payments, analyzing performance, reducing churn and help desk/support are at the core of an OTT operation. There are tons of Customer Relationship Management (CRM) platforms to help you get the job done, Read more…
Table of Contents: What is OTT Advertising? What are other benefits of OTT Advertising? Examples of OTT advertising platforms 5 most popular OTT Advertising examples Terms related to OTT Advertising How is OTT advertising priced? How do you get started with OTT Ads? Conclusion How OTT platforms can help you Read more…
Table of Contents If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include OTT content costs, marketing costs to gain an audience, and operational costs so that at the end of the day you are profitable. Content Costs! Whether the Read more…
Table of Contents OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, the more you use, the lower the cost per unit. Read more…
Table of Contents What is On-Prem? What is In-Cloud? The Hybrid On-Prem In-Cloud model On-Prem vs. In Cloud – which one is right for you? Conclusion Video content creators/distributors wanting to enter into the IPTV/OTT space have many technology decisions to make when launching an OTT/IPTV service. One such decision Read more…
Table of Contents Netflix, Hulu, Disney+, Amazon Prime – four of the most popular OTT services have now become household names. Over the last decade, the media industry has been forced into a transition. With people demanding better, personalized content that’s easily accessible for lower charges, media houses realized the Read more…
Table of Contents A Revolution Bottom to Top The New Consumption Behavior Who Really Owns the Audience? Ecosystem, Ecosystem, Ecosystem The Bright Side ABOUT SETPLEX For the past eight years, the film and television industry has been undergoing a dramatic transformation in relationship with their audiences. A dynamic settled decades Read more…
Table of Contents What you should know before choosing OTT Vendor Is the OTT company stable? What about price? UI/UX considerations for OTT Apps What are some of the key features of an OTT Platform? Start small and scale What you should know before choosing OTT Vendor The number of Read more…
Table of Contents How to Create Engagement for OTT Channels With Better UI/UX An over-the-top (OTT) video platform is a streaming video service provided through the Internet- some of the most popular of these are Netflix, Amazon Prime, Pluto TV, and Hulu. Models include subscription-based services (SVOD) and ad-supported models Read more…
Table of Contents In the hit romantic comedy What Women Want, Nick Marshall, an ad executive played by Mel Gibson, acquires a unique ability to ‘hear’ what women are thinking, which he uses to make things work in his favor. Dial forward 20 years. Owners of OTT services worldwide are Read more…