The OTT (Over-the-Top) content delivery system refers to video content provided over high-speed internet. The streaming content is delivered “over the top” of a specially developed platform. OTT is not a free service – users either pay for it monthly (SVOD), watch free video content but with ads (AVOD), or pay a one-time fee to own the OTT content (TVOD).
For a better understanding of the OTT business model, Over the Top content market, how it works, the main principles of creating OTT platform business plan and others, learn more in the Setplex blog.
If you’re a content provider looking for end-to-end IPTV/OTT solutions or white-label app creation, stop by our booth #5.A37 at the convention! On September 15-18, 2023, Setplex will join other innovators, digital pioneers, and content experts at IBC Show 2023 at the RAI Convention and Exhibition Center in Amsterdam, the Read more…
At Setplex, we’re so excited to have recently brought on Karl Tempest-Mitchell as our Senior Vice President of Business Development. Karl will kick things off at this year’s IBC show in Amsterdam where, among other things, Setplex will be demonstrating our latest generation user interface along with our enhanced recommendation Read more…
Picture this: Your streaming platform has been up and running for a couple of years, and things have been going well so far. Your audience has grown, and so has your content catalog. The future looks bright. But as time goes by, you notice a couple of minor things that Read more…
Earlier this month, Setplex attended the Asia Tech x Singapore conference, Asia’s flagship event for the digital economy. The conference hosted governments, global enterprises, and consumer communities, showcasing the latest technologies and discussing the role of technology in our shared digital future. Here are a few of the hottest topics Read more…
Founded nearly twenty years ago, Artmotion is the single largest internet provider in Kosovo, delivering both internet and cable TV service. Their advanced network allows subscribers to connect to the internet via fiber optic, coaxial and microwave transmissions anywhere in the country. In 2018, Artmotion needed to launch a new Read more…
Business goals related to the launch of an OTT channel may vary from company to company, but there are some things every OTT channel needs. With so many technology providers offering different services, it’s sometimes hard to define those features you shouldn’t have to live without. Here are the six Read more…
Launching a successful IPTV/OTT video streaming service means considering numerous variables. Building your OTT service comes at a cost. From a financial standpoint, a content provider needs budgets for marketing, content creation, and operational costs. Naturally, it can take a substantial amount of time to create a successful video streaming Read more…
More and more viewers cut the cable cord and switch to video-on-demand (VOD) platforms which have become more than just movie-streaming services. Online learning, fitness training, specialized events, DIY workshops – basically anything can be found on VOD platforms. Businesses from various industries monetize their content libraries. Yoga and fitness Read more…
Creating an OTT platform is not enough. It is essential to continue improving it to meet market demands and stand out from the competition. In this article, we share a few tips (and trends) you need to consider when optimizing and updating the OTT content strategy on your platform in Read more…
Video streaming, whether it’s free, ad-supported, or subscriber-based, is a growing market. According to Digital TV Research, global media revenue from OTT is expected to reach $224 billion in 2027. While SVOD revenues will climb to a whopping $136 billion, AVOD revenues are set to reach $70 billion by 2027. Read more…
Online video streaming platforms such as Netflix are a dream of many businesses today – the monetization is too enticing to ignore. Streaming is popular among people of different ages, nationalities, interests, etc. However, building one from scratch can be rather challenging as there are many things to think about. Read more…
Table of Contents Subscribers are the lifeblood of an OTT site. Marketing to subscribers, acquiring new subscribers, processing payments, analyzing performance, reducing churn and help desk/support are at the core of an OTT operation. There are tons of Customer Relationship Management (CRM) platforms to help you get the job done, Read more…
Table of Contents: How OTT platforms can help you better target customers. What is OTT Advertising? Simply put, OTT advertising is just another form of digital advertising that makes use of OTT platforms. Over the top advertising allows your brand to reach customers directly through streaming devices and services. It Read more…
Table of Contents If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include OTT content costs, marketing costs to gain an audience, and operational costs so that at the end of the day you are profitable. Content Costs! Whether the Read more…
Table of Contents OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, the more you use, the lower the cost per unit. Read more…