Netflix, Hulu, Disney+, Amazon Prime – four of the most popular OTT services have now become household names. Over the last decade, the media industry has been forced into a transition. With people demanding better, personalized content that’s easily accessible for lower charges, media houses realized the gravity of the Read more…
Building a successful ad-supported video business requires operators to consider operational costs, such as ad serving, SSAI, commissions to supply side platforms (SSPs) and CDN costs. These are all equally important in terms of managing operational costs. Your advertising inventory sell-thru rate and CPMs (cost per thousand) will determine if Read more…
Having trouble monetizing through YouTube? You’re not alone. Over 90% of YouTubers trying to monetize are not making any significant amount of money – certainly not enough to make a living. But that’s not the only option. In fact, there are better options than YouTube to make money. How? That’s the Read more…