OTT monetization is a complex and critical aspect of the video streaming landscape. To maximize revenue and ensure sustainability, operators should navigate multiple factors when choosing their content capitalization scheme. One of the most significant dilemmas is whether to opt for a single revenue source or embrace a hybrid monetization Read more…
We are proud and excited to announce the launch of Nora 3.0, the latest iteration of our future-proofed OTT middleware. In the face of rapidly evolving consumer preferences and increasing competition, Nora 3.0 has been purpose-built to empower operators with unparalleled flexibility to manage, distribute and monetize their video service. Read more…
At Setplex, we’re so excited to have recently brought on Karl Tempest-Mitchell as our Senior Vice President of Business Development. Karl will kick things off at this year’s IBC show in Amsterdam where, among other things, Setplex will be demonstrating our latest generation user interface along with our enhanced recommendation Read more…
Earlier this month, Setplex attended the Asia Tech x Singapore conference, Asia’s flagship event for the digital economy. The conference hosted governments, global enterprises, and consumer communities, showcasing the latest technologies and discussing the role of technology in our shared digital future. Here are a few of the hottest topics Read more…
Business goals related to the launch of an OTT channel may vary from company to company, but there are some things every OTT channel needs. With so many technology providers offering different services, it’s sometimes hard to define those features you shouldn’t have to live without. Here are the six Read more…
More and more viewers cut the cable cord and switch to video-on-demand (VOD) platforms which have become more than just movie-streaming services. Online learning, fitness training, specialized events, DIY workshops – basically anything can be found on VOD platforms. Businesses from various industries monetize their content libraries. Yoga and fitness Read more…
In 2020, the global OTT market size was estimated at $38,77 billion. The researchers predicted that it would grow to $139 billion in 2028. According to their estimations, the OTT market CARG will be 17.7%. What influences the growth? Internet penetration, Smart TVs, smartphones, 5G infrastructure, and original content are Read more…
One of the first and perhaps most important decisions to make when launching an OTT platform is choosing a monetization strategy. With multiple monetization models available today – ad-supported, subscription-based, or transactional/pay-per-view – understanding which model is the right fit will help drive your content strategy as well as your overall Read more…
Video streaming, whether it’s free, ad-supported, or subscriber-based, is a growing market. According to Digital TV Research, global media revenue from OTT is expected to reach $224 billion in 2027. While SVOD revenues will climb to a whopping $136 billion, AVOD revenues are set to reach $70 billion by 2027. Read more…
OTT Analytics Is Critical to Your Business. As more providers enter the market, businesses must leverage OTT analytics to produce appealing content tailor-made to retain and expand their user base. To thrive, OTT service providers must offer exciting content, a simple user experience, personalization, and data and technological integration. In Read more…
Marc Mulgrum, Senior Vice President Sales of Setplex in a conversation with the Senior Editor of TechAfrica News, Chris Green, outlined their OTT/IPTV solutions and their success in Africa. Table of Contents 1. What are the components of an end-to-end solution? 2. How does Setplex determine the upfront and the Read more…
Online video streaming platforms such as Netflix are a dream of many businesses today – the monetization is too enticing to ignore. Streaming is popular among people of different ages, nationalities, interests, etc. However, building one from scratch can be rather challenging as there are many things to think about. Read more…
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