Business goals related to the launch of an OTT channel may vary from company to company, but there are some things every OTT channel needs. With so many technology providers offering different services, it’s sometimes hard to define those features you shouldn’t have to live without. Here are the six Read more…
More and more viewers cut the cable cord and switch to video-on-demand (VOD) platforms which have become more than just movie-streaming services. Online learning, fitness training, specialized events, DIY workshops – basically anything can be found on VOD platforms. Businesses from various industries monetize their content libraries. Yoga and fitness Read more…
In 2020, the global OTT market size was estimated at $38,77 billion. The researchers predicted that it would grow to $139 billion in 2028. According to their estimations, the OTT market CARG will be 17.7%. What influences the growth? Internet penetration, Smart TVs, smartphones, 5G infrastructure, and original content are Read more…
One of the first and perhaps most important decisions to make when launching an OTT platform is choosing a monetization strategy. With multiple monetization models available today – ad-supported, subscription-based, or transactional/pay-per-view – understanding which model is the right fit will help drive your content strategy as well as your overall Read more…
Video streaming, whether it’s free, ad-supported, or subscriber-based, is a growing market. According to Digital TV Research, global media revenue from OTT is expected to reach $224 billion in 2027. While SVOD revenues will climb to a whopping $136 billion, AVOD revenues are set to reach $70 billion by 2027. Read more…
OTT Analytics Is Critical to Your Business. As more providers enter the market, businesses must leverage OTT analytics to produce appealing content tailor-made to retain and expand their user base. To thrive, OTT service providers must offer exciting content, a simple user experience, personalization, and data and technological integration. In Read more…
Marc Mulgrum, Senior Vice President Sales of Setplex in a conversation with the Senior Editor of TechAfrica News, Chris Green, outlined their OTT/IPTV solutions and their success in Africa. Table of Contents 1. What are the components of an end-to-end solution? 2. How does Setplex determine the upfront and the Read more…
Online video streaming platforms such as Netflix are a dream of many businesses today – the monetization is too enticing to ignore. Streaming is popular among people of different ages, nationalities, interests, etc. However, building one from scratch can be rather challenging as there are many things to think about. Read more…
Table of Contents If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include OTT content costs, marketing costs to gain an audience, and operational costs so that at the end of the day you are profitable. Content Costs! Whether the Read more…
Table of Contents OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, the more you use, the lower the cost per unit. Read more…
Table of Contents Netflix, Hulu, Disney+, Amazon Prime – four of the most popular OTT services have now become household names. Over the last decade, the media industry has been forced into a transition. With people demanding better, personalized content that’s easily accessible for lower charges, media houses realized the Read more…
Table of Contents Building a successful ad-supported video business requires operators to consider operational costs, such as ad serving, SSAI, commissions to supply side platforms (SSPs) and CDN costs. These are all equally important in terms of managing operational costs. Your advertising inventory sell-thru rate and CPMs (cost per thousand) Read more…
Table of Contents Why (not) use YouTube? But there are other video monetization models Time to Monetize! In Summary Having trouble monetizing through YouTube? You’re not alone. Over 90% of YouTubers trying to monetize are not making any significant amount of money – certainly not enough to make a living. Read more…