High-quality shows and movies, or profound documentaries, require time, talent, and budget poured into them. Market-dominating production companies, like Netflix or Hulu, can afford to create high-quality video content because they get the return on investment from a massive subscriber base. A smaller, regional OTT provider can acquire streaming rights Read more…
Absolutely—but only if you go beyond subtitles. Global Reach, Local Miss Free, ad-supported streaming (FAST/AVOD) is booming worldwide, but large chunks of the audience leave the moment a show or an ad feels like “it wasn’t made for me.” Recent surveys show that most viewers are happy to watch ads Read more…
OTT monetization is a complex and critical aspect of the video streaming landscape. To maximize revenue and ensure sustainability, operators should navigate multiple factors when choosing their content capitalization scheme. One of the most significant dilemmas is whether to opt for a single revenue source or embrace a hybrid monetization Read more…
We are proud and excited to announce the launch of Nora 3.0, the latest iteration of our future-proofed OTT middleware. In the face of rapidly evolving consumer preferences and increasing competition, Nora 3.0 has been purpose-built to empower operators with unparalleled flexibility to manage, distribute and monetize their video service. Read more…
At Setplex, we’re so excited to have recently brought on Karl Tempest-Mitchell as our Senior Vice President of Business Development. Karl will kick things off at this year’s IBC show in Amsterdam where, among other things, Setplex will be demonstrating our latest generation user interface along with our enhanced recommendation Read more…
Earlier this month, Setplex attended the Asia Tech x Singapore conference, Asia’s flagship event for the digital economy. The conference hosted governments, global enterprises, and consumer communities, showcasing the latest technologies and discussing the role of technology in our shared digital future. Here are a few of the hottest topics Read more…
Business goals related to the launch of an OTT channel may vary from company to company, but there are some things every OTT channel needs. With so many technology providers offering different services, it’s sometimes hard to define those features you shouldn’t have to live without. Here are the six Read more…
In 2020, the global OTT market size was estimated at $38,77 billion. The researchers predicted that it would grow to $139 billion in 2028. According to their estimations, the OTT market CARG will be 17.7%. What influences the growth? Internet penetration, Smart TVs, smartphones, 5G infrastructure, and original content are Read more…
One of the first and perhaps most important decisions to make when launching an OTT platform is choosing a monetization strategy. With multiple monetization models available today – ad-supported, subscription-based, or transactional/pay-per-view – understanding which model is the right fit will help drive your content strategy as well as your overall Read more…
OTT Analytics Is Critical to Your Business. As more providers enter the market, businesses must leverage OTT analytics to produce appealing content tailor-made to retain and expand their user base. To thrive, OTT service providers must offer exciting content, a simple user experience, personalization, and data and technological integration. In Read more…
Marc Mulgrum, Senior Vice President Sales of Setplex in a conversation with the Senior Editor of TechAfrica News, Chris Green, outlined their OTT/IPTV solutions and their success in Africa. Chris: Hello! I’m Chris Green, Chief Editor at TechAfrica news. I’m pleased today to be joined by Marc Mulgrum, SVP of Read more…
If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include OTT content costs, marketing costs to gain an audience, and operational costs so that at the end of the day you are profitable. Content Costs! Whether the OTT content is Read more…
Setplex serves global operators with simple, powerful and scalable OTT/IPTV solutions - from content preparation, management and monetization, to video delivery, multi-screen apps and analytics.