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AVOD

What is AVOD? AVOD stands for Advertising Video On Demand. AVOD is a monetization strategy that allows a user to watch OTT content without a subscription. AVOD is the “free” version of OTT content — where you don’t subscribe to a service (with upfront costs). There will be advertising before, during, or after the content video. AVOD examples are YouTube, Instagram, Vimeo, and Facebook.
Events

Setplex’s OTT/IPTV Solutions and Their Unwavering Commitment to Africa

Marc Mulgrum, Senior Vice President Sales of Setplex in a conversation with the Senior Editor of TechAfrica News, Chris Green, outlined their OTT/IPTV solutions and their success in Africa Table of Contents 1. What are the components of an end-to-end solution? 2. How does Setplex determine the upfront and the Read more…

By Alena Puzanova, 2 monthsApril 27, 2022 ago
video streaming platform
IPTV Streaming Solution

The Challenges of Building a Video Streaming Platform

Online video streaming platforms such as Netflix are a dream of many businesses today – the monetization is too enticing to ignore.  Streaming is popular among people of different ages, nationalities, interests, etc.  However, building one from scratch can be rather challenging as there are many things to think about. Read more…

By Greg Cox, 2 monthsApril 19, 2022 ago
OTT and AVOD
OTT Business

Considerations when Launching an OTT AVOD Service

Table of Contents Content Costs Content Drives Audience Identifying Your Audience Costs to launch and operate an OTT platform If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include content costs, marketing costs to gain an audience, and operational costs Read more…

By Marc Mulgrum, 8 monthsNovember 16, 2021 ago
CDN global edge and origin servers
CDN Solutions

Understanding OTT Content Delivery Network (CDN) Costs

OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, the more you use, the lower the cost per unit. CDN providers typically Read more…

By Marc Mulgrum, 8 monthsOctober 18, 2021 ago
What is OTT? Launch an OTT platfom
CDN Solutions

What is OTT? How to Create, Launch and Monetize an OTT Platform in 2021

Table of Contents What is OTT?  What is an OTT platform?  How to Monetize your own OTT Platform? 4 most popular monetization models for IPTV/ OTT products: What are the benefits of an OTT platform?  5 major advantages of OTT Platform: How to launch an OTT platform IPTV Encoding/Transcoding Multi-DRM Read more…

By Greg Cox, 11 monthsAugust 10, 2021 ago
AVOD monetization
OTT Business

AVOD Online Video Monetization Best Practices

Table of Contents 3 components of generating ad revenue for AVOD OTT AVOD monetization on its face is pretty straight forward The biggest problem with AVOD OTT Video Monetization Best practices to monetize your inventory: Waterfall Conclusion Building a successful ad-supported video business requires operators to consider operational costs, such Read more…

By Marc Mulgrum, 1 yearMarch 31, 2021 ago
TVOD, SVOD, AVOD
OTT Business

Monetize Your Content: AVOD, SVOD, TVOD

Table of Contents Why (not) use YouTube? But there are other monetization models Time to Monetize! In Summary Having trouble monetizing through YouTube? You’re not alone. Over 90% of YouTubers trying to monetize are not making any significant amount of money – certainly not enough to make a living. But Read more…

By Greg Cox, 2 yearsFebruary 24, 2020 ago
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