Marc Mulgrum, Senior Vice President Sales of Setplex in a conversation with the Senior Editor of TechAfrica News, Chris Green, outlined their OTT/IPTV solutions and their success in Africa Table of Contents 1. What are the components of an end-to-end solution? 2. How does Setplex determine the upfront and the Read more…
Online video streaming platforms such as Netflix are a dream of many businesses today – the monetization is too enticing to ignore. Streaming is popular among people of different ages, nationalities, interests, etc. However, building one from scratch can be rather challenging as there are many things to think about. Read more…
Table of Contents Content Costs Content Drives Audience Identifying Your Audience Costs to launch and operate an OTT platform If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include content costs, marketing costs to gain an audience, and operational costs Read more…
OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, the more you use, the lower the cost per unit. CDN providers typically Read more…
Table of Contents What is OTT? What is an OTT platform? How to Monetize your own OTT Platform? 4 most popular monetization models for IPTV/ OTT products: What are the benefits of an OTT platform? 5 major advantages of OTT Platform: How to launch an OTT platform IPTV Encoding/Transcoding Multi-DRM Read more…
Table of Contents 3 components of generating ad revenue for AVOD OTT AVOD monetization on its face is pretty straight forward The biggest problem with AVOD OTT Video Monetization Best practices to monetize your inventory: Waterfall Conclusion Building a successful ad-supported video business requires operators to consider operational costs, such Read more…
Table of Contents Why (not) use YouTube? But there are other monetization models Time to Monetize! In Summary Having trouble monetizing through YouTube? You’re not alone. Over 90% of YouTubers trying to monetize are not making any significant amount of money – certainly not enough to make a living. But Read more…