Table of Contents If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include OTT content costs, marketing costs to gain an audience, and operational costs so that at the end of the day you are profitable. Content Costs! Whether the Read more…
Table of Contents OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, the more you use, the lower the cost per unit. Read more…
Table of Contents Netflix, Hulu, Disney+, Amazon Prime – four of the most popular OTT services have now become household names. Over the last decade, the media industry has been forced into a transition. With people demanding better, personalized content that’s easily accessible for lower charges, media houses realized the Read more…
Table of Contents Building a successful ad-supported video business requires operators to consider operational costs, such as ad serving, SSAI, commissions to supply side platforms (SSPs) and CDN costs. These are all equally important in terms of managing operational costs. Your advertising inventory sell-thru rate and CPMs (cost per thousand) Read more…
Table of Contents Why (not) use YouTube? But there are other video monetization models Time to Monetize! In Summary Having trouble monetizing through YouTube? You’re not alone. Over 90% of YouTubers trying to monetize are not making any significant amount of money – certainly not enough to make a living. Read more…
Setplex serves global operators with simple, powerful and scalable OTT/IPTV solutions - from content preparation, management and monetization, to video delivery, multi-screen apps and analytics.
This website and its content is copyright of Setplex LLC 2024. All rights reserved.
You may not, except with our express written permission, distribute or commercially exploit the content.