Niche content is defined as content that is not part of the streaming services (ex., Netflix). Niche operators need to find ways to distinguish themselves from the big companies to attract an audience. Niche content reaches a smaller target audience, but that audience is very loyal and interested in a given content, and that reduces churn. Niche content can help build trust with customers and potentially, it leads to revenue growth.
Creating an OTT platform is not enough. It is essential to continue improving it to meet market demands and stand out from the competition. In this article, we share a few tips (and trends) you need to consider when optimizing and updating the OTT content strategy on your platform in Read more…
Table of Contents Content Delivery Has Gone Digital IPTV Content Provider Business Model Example People Want Quality Content Niche Content is Finding an Audience Through IPTV IPTV Allows Content Providers to Better Understand Their Viewers Content Delivery Has Gone Digital If you have been keeping up with any of the Read more…
Table of Contents Why Consumers Should Switch to IPTV/OTT Not everyone is sold on IPTV…yet. A lot of people feel that watching shows and movies on their traditional terrestrial or cable television is good enough for what they need. Once people experience IPTV, though, there are so many advantages that Read more…
Table of Contents What Benefits Does IPTV Offer? What is IPTV or Internet Protocol Television ? What are the Benefits of Internet Protocol Television? Is IPTV a Better Media Delivery Method Than Cable or Satellite? The Future of IPTV What Benefits Does IPTV Offer? Television is changing. For decades people Read more…