Table of Contents Content Costs Content Drives Audience Identifying Your Audience Costs to launch and operate an OTT platform If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include content costs, marketing costs to gain an audience, and operational costs Read more…
VOD stands for Video On Demand. VOD refers to a service that offers videos, TV, or movies to watch. It allows a user to access content without a common schedule and from any compatible device. The popular examples of VOD services are Hulu, Netflix, Disney+, and others.
VOD and OTT are used interchangeably, but they are not actually the same. The majority of VOD services are OTT, but they also can be linear. OTT generally refers to streaming over the Internet.