VOD stands for Video On Demand. VOD refers to a service that offers videos, TV, or movies to watch. It allows a user to access content without a schedule and from a compatible device. Examples of VOD services are Hulu, Netflix, and Disney+. VOD and OTT are used interchangeably, but they differ from each other. VOD services can be either OTT or linear. OTT refers to streaming over the Internet.
One of the first and perhaps most important decisions to make when launching an OTT platform is choosing a monetization strategy. With multiple monetization models available today – ad-supported, subscription-based, or transactional/pay-per-view – understanding which model is the right fit will help drive your content strategy as well as your overall Read more…
Marc Mulgrum, Senior Vice President Sales of Setplex in a conversation with the Senior Editor of TechAfrica News, Chris Green, outlined their OTT/IPTV solutions and their success in Africa. Table of Contents 1. What are the components of an end-to-end solution? 2. How does Setplex determine the upfront and the Read more…
Table of Contents If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include OTT content costs, marketing costs to gain an audience, and operational costs so that at the end of the day you are profitable. Content Costs! Whether the Read more…
Table of Contents OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, the more you use, the lower the cost per unit. Read more…