A person’s experience using a particular service or product (such as a computer screen). Basically, the better the user experience, the more pleased a user is.
What you should know before choosing OTT Vendor The number of OTT platforms around the world is exploding, with everyone eager to serve content over the Internet to a public hungry for it. If you’re considering launching your own OTT, your first step is to pick the right vendor. The Read more…
How to Create Engagement for OTT Channels With Better UI/UX An over-the-top (OTT) video platform is a streaming video service provided through the Internet- some of the most popular of these are Netflix, Amazon Prime, Pluto TV, and Hulu. Models include subscription-based services (SVOD) and ad-supported models (AVOD). Hulu, in Read more…
In the hit romantic comedy What Women Want, Nick Marshall, an ad executive played by Mel Gibson, acquires a unique ability to ‘hear’ what women are thinking, which he uses to make things work in his favor. Dial forward 20 years. Owners of OTT services worldwide are looking for the Read more…
Why is understanding OTT Platform Delivery Important? User Experience OTT service providers experience huge competition across the global markets. They all seek higher ‘stickiness’ to their service by potential users. To gain this stickiness, it is key that a great user experience is provided, which helps the viewer spend more Read more…