Sree Sivanandan

OTT Business

What do OTT users want? Video Personalization!

Table of Contents Video Content Personalization The Netflix model of video personalization What gets captured? User privacy Prominent Input Variables User personas and behavior Video metadata Artwork: key art, trailers, posters & thumbnails In Conclusion In the hit romantic comedy What Women Want, Nick Marshall, an ad executive played by Read more…

By Sree Sivanandan, 1 yearJanuary 25, 2021 ago

increase in streaming viewing hours by region

OTT Business

The Next Phase of OTT: Content Personalization + Interactive Videos

The growth of OTT platforms has been unprecedented over the last few years, with content owners, telcos, platforms, broadcasters, and almost anyone who could raise funds from investors jumping into launch OTT platforms. While growth trends might vary across countries, the rationale to launch OTT with loads of content, both Read more…

By Sree Sivanandan, 2 yearsOctober 22, 2020 ago