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Sree Sivanandan

Sree Sivanandan is Setplex's Growth Partner for South Asia. Building Partnerships, Conceptualising Products, Driving Strategic Growth through Capital & Consulting is what he offers for the companies that he works with apart from deliberating on Ikigai, Discovery Driven Planning, Tokenizing early-stage investments, Movies, and Food!
The What and Why of Personalization
OTT Business

What do OTT users want? Video Personalization!

Table of Contents Video Content Personalization The Netflix model of video personalization What gets captured? User privacy Prominent Input Variables User personas and behavior Video metadata Artwork: key art, trailers, posters & thumbnails In Conclusion In the hit romantic comedy What Women Want, Nick Marshall, an ad executive played by Read more…

By Sree Sivanandan, 1 yearJanuary 25, 2021 ago
increase in streaming viewing hours by region
OTT Business

The Next Phase of OTT: Content Personalization + Interactive Videos

The growth of OTT platforms has been unprecedented over the last few years, with content owners, telcos, platforms, broadcasters, and almost anyone who could raise funds from investors jumping into launch OTT platforms. While growth trends might vary across countries, the rationale to launch OTT with loads of content, both Read more…

By Sree Sivanandan, 2 yearsOctober 22, 2020 ago
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