Video content monetization (OTT monetization) is an additional way to receive revenue for businesses in the broadcasting field. OTT video monetization takes many forms: AVOD (free videos with advertisements), SVOD (subscriptions like Netflix), and TVOD (such as pay-per-view sports). SVOD and AVOD OTT platforms are more widespread than TVOD. To learn more about video monetization business models and strategies, search the Setplex blog.
Setplex offers tools for different OTT video monetization solutions. Contact us, and we will tell you more!
OTT monetization is a complex and critical aspect of the video streaming landscape. To maximize revenue and ensure sustainability, operators should navigate multiple factors when choosing their content capitalization scheme. One of the most significant dilemmas is whether to opt for a single revenue source or embrace a hybrid monetization Read more…
We are proud and excited to announce the launch of Nora 3.0, the latest iteration of our future-proofed OTT middleware. In the face of rapidly evolving consumer preferences and increasing competition, Nora 3.0 has been purpose-built to empower operators with unparalleled flexibility to manage, distribute and monetize their video service. Read more…
Setplex continues to grow globally. Supporting that growth, Setplex has appointed a new Vice President of Marketing & Business Development, Jack Scarr. Jack brings with him many years of experience crossing over diverse market sectors. His experience spans the whole buyer journey, from building brands and constructing diverse marketing teams, Read more…
If you’re a content provider looking for end-to-end IPTV/OTT solutions or white-label app creation, stop by our booth #5.A37 at the convention! On September 15-18, 2023, Setplex will join other innovators, digital pioneers, and content experts at IBC Show 2023 at the RAI Convention and Exhibition Center in Amsterdam, the Read more…
At Setplex, we’re so excited to have recently brought on Karl Tempest-Mitchell as our Senior Vice President of Business Development. Karl will kick things off at this year’s IBC show in Amsterdam where, among other things, Setplex will be demonstrating our latest generation user interface along with our enhanced recommendation Read more…
Business goals related to the launch of an OTT channel may vary from company to company, but there are some things every OTT channel needs. With so many technology providers offering different services, it’s sometimes hard to define those features you shouldn’t have to live without. Here are the six Read more…
Launching a successful IPTV/OTT video streaming service means considering numerous variables. Building your OTT service comes at a cost. From a financial standpoint, a content provider needs budgets for marketing, content creation, and operational costs. Naturally, it can take a substantial amount of time to create a successful video streaming Read more…
More and more viewers cut the cable cord and switch to video-on-demand (VOD) platforms which have become more than just movie-streaming services. Online learning, fitness training, specialized events, DIY workshops – basically anything can be found on VOD platforms. Businesses from various industries monetize their content libraries. Yoga and fitness Read more…
Creating an OTT platform is not enough. It is essential to continue improving it to meet market demands and stand out from the competition. In this article, we share a few tips (and trends) you need to consider when optimizing and updating the OTT content strategy on your platform in Read more…
In 2020, the global OTT market size was estimated at $38,77 billion. The researchers predicted that it would grow to $139 billion in 2028. According to their estimations, the OTT market CARG will be 17.7%. What influences the growth? Internet penetration, Smart TVs, smartphones, 5G infrastructure, and original content are Read more…
One of the first and perhaps most important decisions to make when launching an OTT platform is choosing a monetization strategy. With multiple monetization models available today – ad-supported, subscription-based, or transactional/pay-per-view – understanding which model is the right fit will help drive your content strategy as well as your overall Read more…
Video streaming, whether it’s free, ad-supported, or subscriber-based, is a growing market. According to Digital TV Research, global media revenue from OTT is expected to reach $224 billion in 2027. While SVOD revenues will climb to a whopping $136 billion, AVOD revenues are set to reach $70 billion by 2027. Read more…