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Marc Mulgrum

Marc Mulgrum is a senior business development executive with 20 years of success in technology sales. He's adept at account management, global sales, and marketing, with a strong track record in early-stage growth. Marc is known for his strategic vision, operational efficiency, and dynamic leadership. Additionally, Marc is technically proficient with certifications in MCSE, Cisco training, and web technologies.
video monetization
Explainers

Flexible Business Rules to Maximize Monetization

One of the first and perhaps most important decisions to make when launching an OTT platform is choosing a monetization strategy. With multiple monetization models available today – ad-supported, subscription-based, or transactional/pay-per-view – understanding which model is the right fit will help drive your content strategy as well as your overall Read more…

By Marc Mulgrum, 3 yearsNovember 2, 2022 ago
OTT subscription management
Explainers

4 Critical CRM Features For Your OTT Business

Subscribers are the lifeblood of an OTT site. Marketing to subscribers, acquiring new subscribers, processing payments, analyzing performance, reducing churn and help desk/support are at the core of an OTT operation.  There are tons of Customer Relationship Management (CRM) platforms to help you get the job done, but in order Read more…

By Marc Mulgrum, 3 yearsJanuary 24, 2022 ago
OTT and AVOD
Explainers

Considerations when Launching an OTT AVOD Service

If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include OTT content costs, marketing costs to gain an audience, and operational costs so that at the end of the day you are profitable. Content Costs! Whether the OTT content is Read more…

By Marc Mulgrum, 4 yearsNovember 16, 2021 ago
CDN global edge and origin servers
Explainers

Understanding OTT Content Delivery Network (CDN) Costs

OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, the more you use, the lower the cost per unit. CDN providers typically Read more…

By Marc Mulgrum, 4 yearsOctober 18, 2021 ago
In-Cloud vs. On-Prem
Explainers

In-Cloud vs. On-Prem: Which is Right for You?

Video content creators/distributors wanting to enter into the IPTV/OTT space have many technology decisions to make when launching an OTT/IPTV service. One such decision is whether to deploy in-cloud or on-premise. Depending on if you are looking to budget for CAPEX (capital expenditure) or OPEX (operational expenditure) will have an Read more…

By Marc Mulgrum, 4 yearsSeptember 15, 2021 ago
UI/UX
Explainers

How to Create Engagement for OTT Channels With Better UI/UX

How to Create Engagement for OTT Channels With Better UI/UX An over-the-top (OTT) video platform is a streaming video service provided through the Internet- some of the most popular of these are Netflix, Amazon Prime, Pluto TV, and Hulu. Models include subscription-based services (SVOD) and ad-supported models (AVOD). Hulu, in Read more…

By Marc Mulgrum, 4 yearsMay 6, 2021 ago
AVOD monetization
Explainers

AVOD Online Video Monetization Best Practices

Building a successful ad-supported video business requires operators to consider operational costs, such as ad serving, SSAI, commissions to supply side platforms (SSPs) and CDN costs. These are all equally important in terms of managing operational costs. Your advertising inventory sell-thru rate and CPMs (cost per thousand) will determine if Read more…

By Marc Mulgrum, 4 yearsMarch 31, 2021 ago
SSAI ad for video
Explainers

Server Side Ad Insertion (SSAI) and Monetization

There are two primary challenges that surround AVOD monetization. Deploying SSAI in a way that is scalable, robust, and flexible is a tall order. The other challenge is monetizing your inventory to maximize revenue. Part 1 (this article) of this SSAI 2-part series will be a primer on SSAI, whereas Read more…

By Marc Mulgrum, 5 yearsAugust 21, 2020 ago
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  • Multi-CDN and the role of standards – Expert Insights from Setplex’s Sergey Yarosh Featured in DecodeTV
  • Setplex Wins PRODU Award for OTT Development of the Year
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