Subscribers are the lifeblood of an OTT site. Marketing to subscribers, acquiring new subscribers, processing payments, analyzing performance, reducing churn and help desk/support are at the core of an OTT operation. There are tons of Customer Relationship Management (CRM) platforms to help you get the job done, but in order Read more…
Table of Contents Content Costs Content Drives Audience Identifying Your Audience Costs to launch and operate an OTT platform If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include content costs, marketing costs to gain an audience, and operational costs Read more…
OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, the more you use, the lower the cost per unit. CDN providers typically Read more…
Table of Contents What is On-Prem? What is In-Cloud? The Hybrid On-Prem In-Cloud model On-Prem vs. In Cloud – which one is right for you? Conclusion Video content creators/distributors wanting to enter into the IPTV/OTT space have many technology decisions to make when launching an OTT/IPTV service. One such decision Read more…
Table of Contents How to Create Engagement for OTT Channels With Better UI/UX Content has always been King. But engagement is the Queen who rules 1. What Has Changed About Watching TV Multiple profiles and screens for a single account 2. Content Discovery and Navigation A Home Page to Promote Read more…
Table of Contents 3 components of generating ad revenue for AVOD OTT AVOD monetization on its face is pretty straight forward The biggest problem with AVOD OTT Video Monetization Best practices to monetize your inventory: Waterfall Conclusion Building a successful ad-supported video business requires operators to consider operational costs, such Read more…
There are two primary challenges that surround AVOD monetization. Deploying SSAI in a way that is scalable, robust, and flexible is a tall order. The other challenge is monetizing your inventory to maximize revenue. Part 1 (this article) of this SSAI 2-part series will be a primer on SSAI, whereas Read more…