One of the first and perhaps most important decisions to make when launching an OTT platform is choosing a monetization strategy. With multiple monetization models available today – ad-supported, subscription-based, or transactional/pay-per-view – understanding which model is the right fit will help drive your content strategy as well as your overall Read more…
Table of Contents Subscribers are the lifeblood of an OTT site. Marketing to subscribers, acquiring new subscribers, processing payments, analyzing performance, reducing churn and help desk/support are at the core of an OTT operation. There are tons of Customer Relationship Management (CRM) platforms to help you get the job done, Read more…
Table of Contents If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include OTT content costs, marketing costs to gain an audience, and operational costs so that at the end of the day you are profitable. Content Costs! Whether the Read more…
Table of Contents OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, the more you use, the lower the cost per unit. Read more…
Table of Contents What is On-Prem? What is In-Cloud? The Hybrid On-Prem In-Cloud model On-Prem vs. In Cloud – which one is right for you? Conclusion Video content creators/distributors wanting to enter into the IPTV/OTT space have many technology decisions to make when launching an OTT/IPTV service. One such decision Read more…
Table of Contents How to Create Engagement for OTT Channels With Better UI/UX An over-the-top (OTT) video platform is a streaming video service provided through the Internet- some of the most popular of these are Netflix, Amazon Prime, Pluto TV, and Hulu. Models include subscription-based services (SVOD) and ad-supported models Read more…
Table of Contents Building a successful ad-supported video business requires operators to consider operational costs, such as ad serving, SSAI, commissions to supply side platforms (SSPs) and CDN costs. These are all equally important in terms of managing operational costs. Your advertising inventory sell-thru rate and CPMs (cost per thousand) Read more…
Table of Contents There are two primary challenges that surround AVOD monetization. Deploying SSAI in a way that is scalable, robust, and flexible is a tall order. The other challenge is monetizing your inventory to maximize revenue. Part 1 (this article) of this SSAI 2-part series will be a primer Read more…