Marc Mulgrum, Author at Setplex · IPTV/OTT Platform · Online Video Platform

Marc Mulgrum

Marc has spent the best of 21 years selling streaming video solutions. At Setplex, Marc runs OTT/IPTV global sales solutions teams across Asia, Europe, India, LATAM, and North America including sales, sales engineering, marketing, and customer success. Since 2006, Setplex has redefined the way video is managed and consumed. We focus on delivering the best UI/UX across all our platforms and providing the best quality. Setplex is solving the complex video value chain with powerful technology for managing, storing, distributing, and monetizing film, television, and sports.

IPTV/OTT Business

How to Create Engagement for OTT Channels With Better UI/UX

How to Create Engagement for OTT Channels With Better UI/UX An over-the-top (OTT) video platform is a streaming video service provided through the Internet- some of the most popular of these are Netflix, Amazon Prime, Pluto TV, and Hulu. Models include subscription-based services (SVOD) and ad-supported models (AVOD). Hulu, in Read more…

By Marc Mulgrum, 1 week1 week ago

IPTV/OTT Business

AVOD Video Monetization Best Practices

Building a successful ad-supported video business requires operators to consider operational costs, such as ad serving, SSAI, commissions to supply side platforms (SSPs) and CDN costs. These are all equally important in terms of managing operational costs. Your advertising inventory sell-thru rate and CPMs (cost per thousand) will determine if Read more…

By Marc Mulgrum, 2 months1 week ago

IPTV/OTT Business

Server Side Ad Insertion (SSAI) and Monetization Part 1: A Primer

There are two primary challenges that surround AVOD monetization. Deploying SSAI in a way that is scalable, robust, and flexible is a tall order. The other challenge is monetizing your inventory to maximize revenue. Part 1 (this article) of this SSAI 2-part series will be a primer on SSAI, whereas Read more…

By Marc Mulgrum, 9 months2 weeks ago