Table of Contents Netflix, Hulu, Disney+, Amazon Prime – four of the most popular OTT services have now become household names. Over the last decade, the media industry has been forced into a transition. With people demanding better, personalized content that’s easily accessible for lower charges, media houses realized the Read more…
SSAI (Server-Side Ad Insertion) means inserting ads between pieces of long-form content (ex., movies). It is similar to TV broadcasting, as a video is interrupted with an ad, and, after it ends, the video continues. The process is also called ad stitching.
Server-Side Ad Insertion (SSAI) stitches video ads into the stream at run time, manipulating the video manifold, allowing us to dynamically insert ads on a per-user level based on IP address, device, and optimally based on content. Eliminate ad blockers and increase monetization with the ad stitched into the stream.