SSAI (Server-Side Ad Insertion) means inserting ads between pieces of long-form content (ex., movies). It is similar to TV broadcasting, as a video is interrupted with an ad, and, after it ends, the video continues. The process is also called ad stitching.
Server-Side Ad Insertion (SSAI) stitches video ads into the stream at run time, manipulating the video manifold, allowing us to dynamically insert ads on a per-user level based on IP address, device, and optimally based on content. Eliminate ad blockers and increase monetization with the ad stitched into the stream.
Table of Contents Netflix, Hulu, Disney+, Amazon Prime – four of the most popular OTT services have now become household names. Over the last decade, the media industry has been forced into a transition. With people demanding better, personalized content that’s easily accessible for lower charges, media houses realized the Read more…
Table of Contents There are two primary challenges that surround AVOD monetization. Deploying SSAI in a way that is scalable, robust, and flexible is a tall order. The other challenge is monetizing your inventory to maximize revenue. Part 1 (this article) of this SSAI 2-part series will be a primer Read more…