Operators and content providers are constantly seeking ways to enhance content delivery. To meet this increasing demand for personalized, scalable, and flexible content, there is a global shift from multicast to unicast distribution. For a successful transition, operators need to deploy CDNs (Content Delivery Networks) to efficiently distribute content to Read more…
Operators face a significant challenge: video piracy. The allure of free content undermines the revenue potential of legitimate platforms. According to DataProt, illegal downloading of copyrighted materials consumes 24% of global bandwidth, while the movie industry alone suffers annual global revenue losses between $40 and $97.1 billion due to digital Read more…
Operators serving diverse audiences usually face the challenges of accommodating variations in language, content consumption behavior, and preferences. Implementing a one-size-fits-all content strategy may not resonate with all viewers. What appeals to one group may not necessarily interest another. Another challenge operators face is tough competition from both local and Read more…
OTT monetization is a complex and critical aspect of the video streaming landscape. To maximize revenue and ensure sustainability, operators should navigate multiple factors when choosing their content capitalization scheme. One of the most significant dilemmas is whether to opt for a single revenue source or embrace a hybrid monetization Read more…
Setplex continues to grow globally. Supporting that growth, Setplex has appointed a new Vice President of Marketing & Business Development, Jack Scarr. Jack brings with him many years of experience crossing over diverse market sectors. His experience spans the whole buyer journey, from building brands and constructing diverse marketing teams, Read more…
If you’re a content provider looking for end-to-end IPTV/OTT solutions or white-label app creation, stop by our booth #5.A37 at the convention! On September 15-18, 2023, Setplex will join other innovators, digital pioneers, and content experts at IBC Show 2023 at the RAI Convention and Exhibition Center in Amsterdam, the Read more…
Launching a successful IPTV/OTT video streaming service means considering numerous variables. Building your OTT service comes at a cost. From a financial standpoint, a content provider needs budgets for marketing, content creation, and operational costs. Naturally, it can take a substantial amount of time to create a successful video streaming Read more…
More and more viewers cut the cable cord and switch to video-on-demand (VOD) platforms which have become more than just movie-streaming services. Online learning, fitness training, specialized events, DIY workshops – basically anything can be found on VOD platforms. Businesses from various industries monetize their content libraries. Yoga and fitness Read more…
In 2020, the global OTT market size was estimated at $38,77 billion. The researchers predicted that it would grow to $139 billion in 2028. According to their estimations, the OTT market CARG will be 17.7%. What influences the growth? Internet penetration, Smart TVs, smartphones, 5G infrastructure, and original content are Read more…
Marc Mulgrum, Senior Vice President Sales of Setplex in a conversation with the Senior Editor of TechAfrica News, Chris Green, outlined their OTT/IPTV solutions and their success in Africa. Table of Contents 1. What are the components of an end-to-end solution? 2. How does Setplex determine the upfront and the Read more…