Table of Contents Subscribers are the lifeblood of an OTT site. Marketing to subscribers, acquiring new subscribers, processing payments, analyzing performance, reducing churn and help desk/support are at the core of an OTT operation. There are tons of Customer Relationship Read more…
Table of Contents: How OTT platforms can help you better target customers. What is OTT Advertising? Simply put, OTT advertising is just another form of digital advertising that makes use of OTT platforms. Over the top advertising allows your brand Read more…
Table of Contents If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include OTT content costs, marketing costs to gain an audience, and operational costs so that at the end Read more…
Table of Contents OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, Read more…
Table of Contents What is On-Prem? What is In-Cloud? The Hybrid On-Prem In-Cloud model On-Prem vs. In Cloud – which one is right for you? Conclusion Video content creators/distributors wanting to enter into the IPTV/OTT space have many technology decisions Read more…
Table of Contents Netflix, Hulu, Disney+, Amazon Prime – four of the most popular OTT services have now become household names. Over the last decade, the media industry has been forced into a transition. With people demanding better, personalized content Read more…
Table of Contents For the past eight years, the film and television industry has been undergoing a dramatic transformation in relationship with their audiences. A dynamic settled decades ago and controlled by the almighty media conglomerates that “captured” viewers with Read more…
Table of Contents What you should know before choosing OTT Vendor The number of OTT platforms around the world is exploding, with everyone eager to serve content over the Internet to a public hungry for it. If you’re considering launching Read more…
Imagine starting a sales pitch not with the usual tactics of convincing a prospect why your products and services are better in performance or value over the competition, but on the notion of your company being more financially stable than Read more…
Table of Contents How to Create Engagement for OTT Channels With Better UI/UX An over-the-top (OTT) video platform is a streaming video service provided through the Internet- some of the most popular of these are Netflix, Amazon Prime, Pluto TV, Read more…
Table of Contents Building a successful ad-supported video business requires operators to consider operational costs, such as ad serving, SSAI, commissions to supply side platforms (SSPs) and CDN costs. These are all equally important in terms of managing operational costs. Read more…
Table of Contents Today’s plethora of video streaming platforms made consumption of video streaming so pervasive, that we take it for granted. You may stop to think about what really happens under the hood the moment you hit play in Read more…
Table of Contents In the hit romantic comedy What Women Want, Nick Marshall, an ad executive played by Mel Gibson, acquires a unique ability to ‘hear’ what women are thinking, which he uses to make things work in his favor. Read more…
The growth of OTT platforms has been unprecedented over the last few years, with content owners, telcos, platforms, broadcasters, and almost anyone who could raise funds from investors jumping into launch OTT platforms. While growth trends might vary across countries, Read more…
Webinar: The Challenges and Benefits of Replacing Your Legacy IPTV/OTT Platform with a streaming industry expert Dan Rayburn and Setplex CEO and co-founder Lionel Dreshaj. Table of Contents 1. Which multi-screen applications does your competition currently offer that you would Read more…