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Video Monetization Platform

OTT video advertising
IPTV Streaming Solution

Why should your business care about OTT Advertising?

Table of Contents: What is OTT Advertising? What are other benefits of OTT Advertising? Examples of OTT advertising platforms 5 most popular OTT Advertising examples Terms related to OTT Advertising How is OTT advertising priced? How do you get started Read more…

By Lana Moiseenko, 1 yearDecember 21, 2021 ago
OTT and AVOD
OTT Business

Considerations when Launching an OTT AVOD Service

Table of Contents If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include OTT content costs, marketing costs to gain an audience, and operational costs so that at the end Read more…

By Marc Mulgrum, 1 yearNovember 16, 2021 ago
CDN global edge and origin servers
CDN Solutions

Understanding OTT Content Delivery Network (CDN) Costs

Table of Contents OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, Read more…

By Marc Mulgrum, 1 yearOctober 18, 2021 ago
In-Cloud vs. On-Prem
IPTV/OTT Middleware

In-Cloud vs. On-Prem: Which is Right for You?

Table of Contents What is On-Prem? What is In-Cloud? The Hybrid On-Prem In-Cloud model On-Prem vs. In Cloud – which one is right for you? Conclusion Video content creators/distributors wanting to enter into the IPTV/OTT space have many technology decisions Read more…

By Marc Mulgrum, 1 yearSeptember 15, 2021 ago
What is OTT? Launch an OTT platfom
CDN Solutions

What is OTT? How to Create, Launch and Monetize an OTT Platform in 2021

Table of Contents Netflix, Hulu, Disney+, Amazon Prime – four of the most popular OTT services have now become household names. Over the last decade, the media industry has been forced into a transition. With people demanding better, personalized content Read more…

By Greg Cox, 1 yearAugust 10, 2021 ago
targeting audiences
OTT Business

The Art of Audience Ownership

Table of Contents A Revolution Bottom to Top The New Consumption Behavior Who Really Owns the Audience? Ecosystem, Ecosystem, Ecosystem The Bright Side ABOUT SETPLEX For the past eight years, the film and television industry has been undergoing a dramatic Read more…

By Nelson Hulett, 2 yearsJune 29, 2021 ago
ott platform
OTT Business

Choosing an OTT Platform Vendor

Table of Contents What you should know before choosing OTT Vendor Is the OTT company stable? What about price? UI/UX considerations for OTT Apps What are some of the key features of an OTT Platform? Start small and scale What Read more…

By Greg Cox, 2 yearsJune 8, 2021 ago
IPTV Streaming Solution

Setplex sales hat makes a mockery of debt-laden vendors in OTT/IPTV

Imagine starting a sales pitch not with the usual tactics of convincing a prospect why your products and services are better in performance or value over the competition, but on the notion of your company being more financially stable than Read more…

By Greg Cox, 2 yearsMay 10, 2021 ago
UI/UX
OTT Business

How to Create Engagement for OTT Channels With Better UI/UX

Table of Contents How to Create Engagement for OTT Channels With Better UI/UX An over-the-top (OTT) video platform is a streaming video service provided through the Internet- some of the most popular of these are Netflix, Amazon Prime, Pluto TV, Read more…

By Marc Mulgrum, 2 yearsMay 6, 2021 ago
AVOD monetization
OTT Business

AVOD Online Video Monetization Best Practices

Table of Contents Building a successful ad-supported video business requires operators to consider operational costs, such as ad serving, SSAI, commissions to supply side platforms (SSPs) and CDN costs. These are all equally important in terms of managing operational costs. Read more…

By Marc Mulgrum, 2 yearsMarch 31, 2021 ago
video streaming
IPTV/OTT Middleware

Video Streaming Platform and its Challenges

Table of Contents What is HTTP Video Streaming? The Pros & Cons of Using HTTP Streaming The Challenge – How to Deliver Optimal User Experience Garbage In, Garbage Out  The Struggle for Quality and Efficiency CDN to the Rescue Middleware Read more…

By Sergio Paparisos, 2 yearsMarch 1, 2021 ago
The What and Why of Personalization
OTT Business

What do OTT users want? Video Personalization!

Table of Contents In the hit romantic comedy What Women Want, Nick Marshall, an ad executive played by Mel Gibson, acquires a unique ability to ‘hear’ what women are thinking, which he uses to make things work in his favor.  Read more…

By Sree Sivanandan, 2 yearsJanuary 25, 2021 ago
increase in streaming viewing hours by region
OTT Business

The Next Phase of OTT: Content Personalization + Interactive Videos

The growth of OTT platforms has been unprecedented over the last few years, with content owners, telcos, platforms, broadcasters, and almost anyone who could raise funds from investors jumping into launch OTT platforms. While growth trends might vary across countries, Read more…

By Sree Sivanandan, 2 yearsOctober 22, 2020 ago
The challenges and benefits of replacing your legacy IPTV/OTT platform
Events

The Challenges and Benefits of Replacing Your Legacy IPTV/OTT Platform

Webinar: The Challenges and Benefits of Replacing Your Legacy IPTV/OTT Platform Table of Contents 1. Which multi-screen applications does your competition currently offer that you would like to add? 2. Is your current app development up to date with bug Read more…

By Greg Cox, 2 yearsSeptember 21, 2020 ago
SSAI ad for video
OTT Business

Server Side Ad Insertion (SSAI) and Monetization

Table of Contents There are two primary challenges that surround AVOD monetization. Deploying SSAI in a way that is scalable, robust, and flexible is a tall order. The other challenge is monetizing your inventory to maximize revenue. Part 1 (this Read more…

By Marc Mulgrum, 2 yearsAugust 21, 2020 ago

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