OTT Analytics Is Critical to Your Business. As more providers enter the market, businesses must leverage OTT analytics to produce appealing content tailor-made to retain and expand their user base. To thrive, OTT service providers must offer exciting content, a Read more…
Marc Mulgrum, Senior Vice President Sales of Setplex in a conversation with the Senior Editor of TechAfrica News, Chris Green, outlined their OTT/IPTV solutions and their success in Africa. Table of Contents 1. What are the components of an end-to-end Read more…
Online video streaming platforms such as Netflix are a dream of many businesses today – the monetization is too enticing to ignore. Streaming is popular among people of different ages, nationalities, interests, etc. However, building one from scratch can be Read more…
Si eres un proveedor de contenido que busca soluciones IPTV / OTT llave en mano, o lo mejor necesitas aplicaciones OTT de marca blanca, ¡Pase por nuestro stand en la Convención! Del 23 al 27 de abril de 2022, Setplex Read more…
If you’re a content provider looking for end-to-end IPTV / OTT platform solutions or the best in white label OTT app creation, stop by our booth at the convention! On April 23-27, 2022, Setplex will join other innovators, digital pioneers, and content experts Read more…
If you’re a content provider looking for end-to-end IPTV/OTT solutions or white label app creation, stop by our booth at the convention! Get ready for the next edition of the Andina Link Expo to be held March 8-10, 2022 at the Cartagena Convention Read more…
Table of Contents Subscribers are the lifeblood of an OTT site. Marketing to subscribers, acquiring new subscribers, processing payments, analyzing performance, reducing churn and help desk/support are at the core of an OTT operation. There are tons of Customer Relationship Read more…
Table of Contents: How OTT platforms can help you better target customers. What is OTT Advertising? Simply put, OTT advertising is just another form of digital advertising that makes use of OTT platforms. Over the top advertising allows your brand Read more…
Table of Contents If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include OTT content costs, marketing costs to gain an audience, and operational costs so that at the end Read more…
Table of Contents OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, Read more…
Table of Contents What is On-Prem? What is In-Cloud? The Hybrid On-Prem In-Cloud model On-Prem vs. In Cloud – which one is right for you? Conclusion Video content creators/distributors wanting to enter into the IPTV/OTT space have many technology decisions Read more…
Table of Contents Netflix, Hulu, Disney+, Amazon Prime – four of the most popular OTT services have now become household names. Over the last decade, the media industry has been forced into a transition. With people demanding better, personalized content Read more…
Table of Contents For the past eight years, the film and television industry has been undergoing a dramatic transformation in relationship with their audiences. A dynamic settled decades ago and controlled by the almighty media conglomerates that “captured” viewers with Read more…
Table of Contents What you should know before choosing OTT Vendor The number of OTT platforms around the world is exploding, with everyone eager to serve content over the Internet to a public hungry for it. If you’re considering launching Read more…
Imagine starting a sales pitch not with the usual tactics of convincing a prospect why your products and services are better in performance or value over the competition, but on the notion of your company being more financially stable than Read more…