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Picture this: Your streaming platform has been up and running for a couple of years, and things have been going well so far. Your audience has grown, and so has your content catalog. The future looks bright. But as time goes by, you notice a couple of minor things that Read more…
Business goals related to the launch of an OTT channel may vary from company to company, but there are some things every OTT channel needs. With so many technology providers offering different services, it’s sometimes hard to define those features you shouldn’t have to live without. Here are the six Read more…
Launching a successful IPTV/OTT video streaming service means considering numerous variables. Building your OTT service comes at a cost. From a financial standpoint, a content provider needs budgets for marketing, content creation, and operational costs. Naturally, it can take a substantial amount of time to create a successful video streaming Read more…
More and more viewers cut the cable cord and switch to video-on-demand (VOD) platforms which have become more than just movie-streaming services. Online learning, fitness training, specialized events, DIY workshops – basically anything can be found on VOD platforms. Businesses from various industries monetize their content libraries. Yoga and fitness Read more…
In 2020, the global OTT market size was estimated at $38,77 billion. The researchers predicted that it would grow to $139 billion in 2028. According to their estimations, the OTT market CARG will be 17.7%. What influences the growth? Internet penetration, Smart TVs, smartphones, 5G infrastructure, and original content are Read more…
Online video streaming platforms such as Netflix are a dream of many businesses today – the monetization is too enticing to ignore. Streaming is popular among people of different ages, nationalities, interests, etc. However, building one from scratch can be rather challenging as there are many things to think about. Read more…
Subscribers are the lifeblood of an OTT site. Marketing to subscribers, acquiring new subscribers, processing payments, analyzing performance, reducing churn and help desk/support are at the core of an OTT operation. There are tons of Customer Relationship Management (CRM) platforms to help you get the job done, but in order Read more…
What is OTT Advertising? Simply put, OTT advertising is just another form of digital advertising that makes use of OTT platforms. Over the top advertising allows your brand to reach customers directly through streaming devices and services. It helps you target a unique audience or a specific market segment via Read more…
Netflix, Hulu, Disney+, Amazon Prime – four of the most popular OTT services have now become household names. Over the last decade, the media industry has been forced into a transition. With people demanding better, personalized content that’s easily accessible for lower charges, media houses realized the gravity of the Read more…
Imagine starting a sales pitch not with the usual tactics of convincing a prospect why your products and services are better in performance or value over the competition, but on the notion of your company being more financially stable than the competition – and therefore a more reliable long-term choice. Read more…
Satellite coverage is often geographically limited and may not reach remote areas. Expanding coverage requires considerable investment, and even then, there are limitations on the number of channels and services that can be offered. Let’s observe the challenges faced by broadcast and satellite companies. Technology Challenges For Broadcast/Satellite IPTV Solutions Read more…
OTT content providers face significant challenges in delivering high-quality streams and protecting their content from piracy. Ensuring consistent streaming quality across various devices and networks requires robust infrastructure and advanced technologies, while implementing strong DRM and secure streaming protocols is essential to safeguard content, all while maintaining a seamless user Read more…
Setplex serves global operators with simple, powerful and scalable OTT/IPTV solutions - from content preparation, management and monetization, to video delivery, multi-screen apps and analytics.