OTT content providers face significant challenges in delivering high-quality streams and protecting their content from piracy. Ensuring consistent streaming quality across various devices and networks requires robust infrastructure and advanced technologies, while implementing strong DRM and secure streaming protocols is essential to safeguard content, all while maintaining a seamless user experience.
Let’s explore the challenges OTT content providers face in detail.
Technology Challenges For OTT Content Providers
- Monetizing your content – Maximizing revenue while addressing evolving consumer preferences is a major dilemma for content owners.
- Poor streaming quality – Issues such as buffering, low resolution, and latency can lead to negative user experience and increased churn.
- High-startup costs – Launching an OTT platform involves significant upfront costs, including investments in technology infrastructure, content management systems, app development, and marketing. For content owners, these high startup costs can be a major barrier.
- Scaling – As the subscriber base grows, both operational and technological infrastructure must be scaled accordingly.
- Content Protection – Protecting content from piracy and unauthorized distribution is a critical concern for content owners.
- Application development and maintenance – Developing and maintaining applications for various platforms involves significant effort and resources.
OTT Solutions for Content Owners
Scalable IPTV/OTT Middleware
Our Nora middleware is specifically crafted for syndicators to manage, distribute, and monetize video content. With Nora, syndicators can choose from AVOD, SVOD, TVOD/PPV, or create a hybrid monetization approach.
When obtaining Setplex’s solutions, our customers can start small with minimal investment and scale affordably as their subscriber base grows, achieving cost flexibility and minimized initial financial risk.
On-cloud or on-premise, manage your entire platform from one location.
Learn more about Nora at https://setplex.com/en/nora_specifications.pdf
Multi-Screen Apps
Setplex’s NoraGO is an application that enables OTT content providers to reach viewers across all major platforms and devices. It can be customized with brand assets to deliver a unique and stand-out experience.
Your IPTV/OTT application will be available in all major app stores.
Learn more about NoraGO UI at https://setplex.com/en/norago_specifications.pdf
Real-Time Analytics
With Setplex’s Analytix product, OTT content providers can track user behavior and engagement, gaining insights for data-driven decisions. The platform provides a comprehensive view of content performance and service operation, allowing for timely troubleshooting.
Learn more about Analytix at https://setplex.com/en/analytix_specifications.pdf
Content Delivery Network
A multi-CDN strategy ensures the high quality and scalability of global content delivery. The network is optimized for performance, allowing for easy monitoring and swift resolution of any issues.
Learn more about Streampool at https://setplex.com/en/streampool_specifications.pdf
Security/DRM
We offer robust content protection and authentication, including Widevine, FairPlay, and PlayReady. By integrating with leading DRM providers like EzDRM, PallyCon, Irdeto, and ExpressPlay, we ensure your content stays secure, providing you with peace of mind.
Learn more about the security of our OTT solutions at https://setplex.com/blog/content-protection-combating-video-piracy/
Ingest and Transcode
Ingest content from any broadcast or IP source and transcode it into any format. With hardware acceleration options such as NVIDIA and Intel QuickSync, along with multi-bitrate streaming (ABR) and failover I/O switching, your content is optimized for both Live and VOD delivery, guaranteeing an exceptional experience for every viewer.
Learn more about Setrix at https://setplex.com/en/setrix_specifications.pdf
Why Setplex for Content Owners and Syndicators?
As operators, we know the challenges of keeping customers satisfied. Having navigated these obstacles ourselves, we’re uniquely positioned to simplify the process for you. Our solutions are carefully crafted to address these challenges, making your operations smoother and less stressful.
Setplex’s IPTV/OTT platform provides a highly scalable cost-effective solution to allow content owners and syndicators to deliver content to their audience globally.
