Satellite coverage is often geographically limited and may not reach remote areas. Expanding coverage requires considerable investment, and even then, there are limitations on the number of channels and services that can be offered.
Let’s observe the challenges faced by broadcast and satellite companies.
Technology Challenges For Broadcast/Satellite
- Offering interactive services – Transitioning from a linear broadcasting model with scheduled content to interactive services such as VOD, catch-up TV, and DVR involves a significant shift in infrastructure.
- Multi-screen capabilities – Viewers expect to access content not only on their TVs but also on smartphones, tablets, laptops, and smart TVs. Broadcast and satellite companies must ensure a high-quality viewing experience across all these devices.
- Reaching your audience beyond satellite coverage – Satellite coverage is limited to specific geographical areas, and expanding beyond them can be expensive. With the advancement of IPTV/OTT solutions, broadcast and satellite companies can reach audiences anywhere.
- Uninterrupted viewing due to weather conditions – Satellite services are vulnerable to weather conditions, which can result in service outages. Broadcast companies need to explore hybrid delivery models combining satellite with IPTV/OTT delivery to ensure uninterrupted viewing.
- Costly setup and maintenance – Broadcast satellite operators struggle with high setup and maintenance costs, which can hinder their ability to scale, adopt new technologies, and stay competitively priced.
IPTV Solutions for Broadcast/Satellite Providers
Scalable IPTV/OTT Middleware
Our Nora Middleware is designed to give broadcasting companies the flexibility to manage, distribute, and monetize video content effectively. Setplex’s solutions enable the delivery of live and VOD content, as well as catch-ups and timeshifts, to audiences worldwide.
On-cloud or on-premise, manage your entire platform from one location.
Learn more about Nora at https://setplex.com/en/nora_specifications.pdf
Multi-Screen Apps
Our white-label NoraGO application supports OTT broadcasting on all major platforms and devices, empowering operators to deliver a seamless viewer experience.
Your IPTV/OTT application will be available in all major app stores.
Learn more about NoraGO UI at https://setplex.com/en/norago_specifications.pdf
Real-Time Analytics
Leveraging real-time analytics data enables operators to understand viewing habits and content performance, leading to more informed decision-making.
Learn more about Analytix at https://setplex.com/en/analytix_specifications.pdf
Content Delivery Network
With our adaptive CDN, broadcasters can deliver content globally, overcoming the challenges of restricted satellite coverage.
Learn more about Streampool at https://setplex.com/en/streampool_specifications.pdf
Security/DRM
Content security is critical. All our IPTV solutions for broadcasters include features to safeguard content from unauthorized access. We support multiple levels of content protection and authentication, including. Widewine, FairPlay,& PlayReady. Integration with leading DRM providers (EzDRM, PallyCon, Irdeto, and ExpressPlay) adds an extra layer of security, ensuring peace of mind and complete confidence.
Learn more about the security of our OTT solutions at https://setplex.com/blog/content-protection-combating-video-piracy/
Ingest and Transcode
With our Setrix transcoder, content can be ingested from any source, including broadcast or IP, and transcoded into any format. This ensures optimization for various platforms and network conditions.
Learn more about Setrix at https://setplex.com/en/setrix_specifications.pdf
Why Setplex for Broadcast and Satellite Providers?
Broadcasters and Satellite providers must stay current with the ever-evolving TV industry. Setplex’s OTT solution is created with their needs in mind. We make it easy for you to expand to a future-proof solution, that can help you cater to your market, and reach your audience on any screen.
Capture new audiences outside traditional broadcast and satellite reach, by offering interactive services to your customers, including Live TV, VOD, catchup, and DVR. Leverage multi-screen capabilities and offer your service across all major platforms, including mobile devices, web browsers, Smart TVs, Apple TV, Google TV, Amazon FireTV, and Roku.
As operators ourselves, we understand the challenges of the video streaming business. Our solutions are crafted to help operators avoid the issues and deliver seamless QoS/QoE from the outset.
