Choosing a white-label multi-screen OTT solution shouldn’t mean sacrificing a unique brand identity. It’s essential to select a product that provides a wide range of configuration options, preferably through an intuitive app management dashboard, that requires no coding.
This approach ensures operators can easily customize the appearance and functionality of their applications, and without the need for developers. Having control over brand-defining elements, along with the ability to promote and highlight content through banners and featured carousels, ensures that you can quickly adapt your service to evolving business demands, content strategies, or rebranding initiatives.
Nora middleware, coupled with the new customization features, allows operators to tailor these changes to specific device types effortlessly. Let’s take a sneak peek at the new Nora customization features.
Customize Every Element of the OTT Applications
Operators can now fully customize their OTT platforms, adjusting elements such as colors, poster orientations, and sizes, and reordering rows to better meet their business goals.
The latest update enables operators to:
- Configure and rearrange rows on the application’s Home screen. By doing this, operators can adjust the layout based on current events or promotional campaigns, keeping the platform fresh and relevant. Organizing the Home screen to reflect trending topics can enhance user engagement by showcasing content that is more likely to drive attention and clicks. This potentially leads to increased revenue.
- Customize poster orientation and size, ensuring that the visual elements are displayed in the most appropriate and appealing format. This also helps optimize how content is displayed across various devices.
Horizontal orientation
Vertical orientation
- Add background colors to content rows, creating visually cohesive themes that align with specific content, seasons, or events. Different colors can be used to distinguish between various content types, making the interface more organized and easier to navigate. Highlighting particular content with distinct colors can potentially increase revenue by making these sections stand out more.
Blue background color
Green background color
Several rows with different background colors
- Add different accent colors to buttons, progress bars, and other interface elements of the OTT applications. These colors can be tailored to match the brand colors or to draw attention to specific campaigns.
Yellow accent colors
Green accent colors
- Offer subscribers the Menu orientation customization. Viewers can select between vertical (side Menu) or horizontal (top Menu) placements, tailoring the interface to their preferences and comfort. This flexibility improves accessibility and usability for a broader audience, optimizing screen space according to individual viewing habits.
Top Menu
Side Menu
Serve Diverse Audiences with Localization Functionality
Operators serving diverse or global audiences face challenges in addressing language variations. The same business model won’t apply to different markets due to cultural, legal, and linguistic differences that operators must consider.
Localization addresses these differences, enhancing the overall user experience and making the platform clear for diverse viewers.
We’ve added customer app localization functionality to our Nora middleware. Operators can now translate their apps via Nora, adapting them to different audiences. These language options will be available to end-users to select their preferred language.
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The Nora configuration dashboard empowers operators to customize the User Experience in real-time from a single centralized platform, while also enabling the delivery of distinct brand identities across multi-territorial operations.
Setplex will be showcasing new Nora customization and configuration features at IBC in Hall 5, Stand 5.C82, from September 13th to 16th at the RAI Amsterdam.
Book a meeting at https://setplex.com/en/setplex-at-ibc2024.html.
