Setplex’s Zapflex Wins TVBEurope Best of Show Award at IBC 2026

Zapflex's multimodal AI ad-detection engine recognized for solving real-time monetization of international live channels, without SCTE-35 markers

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Amsterdam, Netherlands – September 13th, 2026 – Setplex today announced that Zapflex, its video service platform, has won a Best of Show Award from TVBEurope at IBC 2026, recognizing Zapflex’s new multimodal AI monetization engine. The award was revealed during IBC 2026 at the RAI Amsterdam, where Setplex is exhibiting at Stand 5.C82, Hall 5.

For years, international live television feeds have been difficult to monetize because most channels lack SCTE-35 markers, the digital cues traditionally used to trigger server-side ad insertion. Without them, automated ad systems cannot reliably find commercial breaks, and monetizing live international content has stayed a manual, per-channel exercise that doesn’t scale. Zapflex’s new engine changes that: it analyzes visual transitions, audio characteristics, timing patterns and speech-to-text cues together, across languages, to detect ad breaks in real time and onboard new channels without any per-channel training.

This award is recognition of a genuinely hard engineering problem solved at production scale — monetizing live international content that the industry had written off as commercially unviable. It’s a credit to the team that built this engine, and to the operators who trusted Zapflex to bring it into production first.

Lionel Dreshaj
Co-Founder and Chief Executive Officer of Setplex

The engine runs at 98% ad detection accuracy with sub-500ms latency, adding less than 10% compute overhead to existing transcoding workflows. UVOtv, a free ad-supported live TV service for North American diaspora audiences built on Zapflex, is one of the platform’s proof points in production today: it delivers more than 700 live channels from Latin America, Africa, the Arab World, India, Pakistan and Eastern Europe, and Zapflex’s monetization engine generates more than 18.1 million monthly 30-second ad opportunities across that library alone.

Zapflex’s Best of Show win sits alongside the platform’s wider capabilities across content management and monetization, transcoding, delivery, applications and analytics — unifying the full streaming workflow in a single cloud-native environment. More information on Zapflex is available at zapflex.com.

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