The OTT (Over-the-Top) content delivery system refers to video content provided over high-speed internet. The streaming content is delivered “over the top” of a specially developed platform. OTT is not a free service – users either pay for it monthly (SVOD), watch free video content but with ads (AVOD), or pay a one-time fee to own the OTT content (TVOD).
For a better understanding of the OTT business model, Over the Top content market, how it works, the main principles of creating OTT platform business plan and others, learn more in the Setplex blog.
Online video streaming platforms such as Netflix are a dream of many businesses today – the monetization is too enticing to ignore. Streaming is popular among people of different ages, nationalities, interests, etc. However, building one from scratch can be rather challenging as there are many things to think about. Read more…
Table of Contents Subscribers are the lifeblood of an OTT site. Marketing to subscribers, acquiring new subscribers, processing payments, analyzing performance, reducing churn and help desk/support are at the core of an OTT operation. There are tons of Customer Relationship Management (CRM) platforms to help you get the job done, Read more…
Table of Contents: How OTT platforms can help you better target customers. What is OTT Advertising? Simply put, OTT advertising is just another form of digital advertising that makes use of OTT platforms. Over the top advertising allows your brand to reach customers directly through streaming devices and services. It Read more…
Table of Contents If you are considering launching an ad-supported OTT platform, you need to consider many factors to be successful. Considerations include OTT content costs, marketing costs to gain an audience, and operational costs so that at the end of the day you are profitable. Content Costs! Whether the Read more…
Table of Contents OTT operational costs are typically broken down into middleware fees, app fees, storage costs, DRM fees and, most importantly, CDN fees. CDN fees are going to be the biggest line item for OTT operators. Like most services, the more you use, the lower the cost per unit. Read more…
Table of Contents What is On-Prem? What is In-Cloud? The Hybrid On-Prem In-Cloud model On-Prem vs. In Cloud – which one is right for you? Conclusion Video content creators/distributors wanting to enter into the IPTV/OTT space have many technology decisions to make when launching an OTT/IPTV service. One such decision Read more…
Table of Contents Netflix, Hulu, Disney+, Amazon Prime – four of the most popular OTT services have now become household names. Over the last decade, the media industry has been forced into a transition. With people demanding better, personalized content that’s easily accessible for lower charges, media houses realized the Read more…
Table of Contents For the past eight years, the film and television industry has been undergoing a dramatic transformation in relationship with their audiences. A dynamic settled decades ago and controlled by the almighty media conglomerates that “captured” viewers with their usual “programming” in order to not only generate revenue Read more…
Table of Contents What you should know before choosing OTT Vendor The number of OTT platforms around the world is exploding, with everyone eager to serve content over the Internet to a public hungry for it. If you’re considering launching your own OTT, your first step is to pick the Read more…
Table of Contents How to Create Engagement for OTT Channels With Better UI/UX An over-the-top (OTT) video platform is a streaming video service provided through the Internet- some of the most popular of these are Netflix, Amazon Prime, Pluto TV, and Hulu. Models include subscription-based services (SVOD) and ad-supported models Read more…
Table of Contents In the hit romantic comedy What Women Want, Nick Marshall, an ad executive played by Mel Gibson, acquires a unique ability to ‘hear’ what women are thinking, which he uses to make things work in his favor. Dial forward 20 years. Owners of OTT services worldwide are Read more…
Webinar: The Challenges and Benefits of Replacing Your Legacy IPTV/OTT Platform with a streaming industry expert Dan Rayburn and Setplex CEO and co-founder Lionel Dreshaj. Table of Contents 1. Which multi-screen applications does your competition currently offer that you would like to add? 2. Is your current app development up Read more…
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