The demand for high-definition and 4K content is increasing, and viewers have access to a wide range of applications offering good-quality streaming content. Retaining them is a major challenge, as poor service quality, high prices, and buffering negatively impact customer satisfaction.
Let’s see in detail what challenges prevent MSOs/ISPs from delivering a seamless user experience.
Technology Challenges For MSO/ISP
- Offering IPTV and OTT Services – MSOs and ISPs transitioning from traditional broadcast models to an IPTV/OTT service face challenges integrating these services into their ecosystems, requiring specific technology and infrastructure for seamless content delivery.
- Offering content across multiple screens – MSOs/ISPs must develop and maintain multiple versions of their apps to ensure compatibility across devices. This requires significant resources and investment to provide seamless content streaming and tailored user interfaces for each device.
- Outdated video delivery infrastructure – Many MSOs/ISPs struggle with outdated infrastructure that can’t handle the demands of OTT services. Upgrading to support adaptive bitrate streaming and low-latency delivery is necessary to stay competitive and meet customer expectations.
- Offering services outside your network – OTT content relies on public internet infrastructure, often resulting in variable network conditions and congestion.
- Offering Interactive Services – There is a major shift towards interactive services such as Video-on-Demand (VOD), catch-up TV, and Digital Video Recording (DVR). Offering these features requires backend systems that can manage large amounts of data and deliver content instantly.
- Adaptive bit-rate video delivery – ABR is essential for providing a smooth streaming experience. MSOs/ISPs need to ensure that their delivery infrastructure can adapt on-the-fly to changing network conditions while maintaining optimal video quality.
Introducing IPTV Solutions for ISPs/MSOs
Setplex offers simple, powerful, and scalable OTT solutions – from content management and monetization to video delivery and protection. Operators can deploy our solutions individually or as a fully integrated end-to-end platform.
Scalable IPTV / OTT Middleware
Nora is a future-proofed IPTV/OTT middleware designed to deliver VOD and live content globally. Built on microservice architecture, Nora is resilient and capable of handling high loads, automatically scaling up or down based on the demands of the video streaming service.
On-cloud or on-premise, manage your entire IPTV service from one location.
Learn more about Nora at https://setplex.com/en/nora_specifications.pdf
Multi-Screen Apps
Utilize our NoraGO white-label applications to reach viewers across all major platforms and devices. Your IPTV/OTT application will be available in all major app stores.
Learn more about NoraGO UI at https://setplex.com/en/norago_specifications.pdf
Real-Time Analytics
Setplex’s Analytix provides real-time data that helps understand viewing habits, provides insights into content popularity and subscription details, and more.
Learn more about Analytix at https://setplex.com/en/analytix_specifications.pdf
Content Delivery Network
Deliver your content worldwide with quality and at scale.
Learn more about Streampool at https://setplex.com/en/streampool_specifications.pdf
Security/DRM
We support multiple levels of content protection and authentication, including Widewine, FairPlay, andPlayReady. Our solutions integrate with leading DRM providers, securing your content and providing peace of mind.
Learn more about security of our OTT solutions at https://setplex.com/blog/content-protection-combating-video-piracy/
Ingest and Transcode
With our Setrix transcoder, content can be ingested from any source, including broadcast or IP, and transcoded into any format.
Learn more about Setrix at https://setplex.com/en/setrix_specifications.pdf
Why Setplex for MSOs / ISPs
At Setplex, as Operators ourselves, we understand all the obstacles in video delivery from firsthand experience. For this reason, we developed solutions specifically to address these challenges and simplify the work of MSOs and ISPs.
For Multi-Service Operators (MSOs) and Internet Service Providers (ISPs), keeping customers happy is a challenge. Join other companies that have chosen Setplex for all their end-to-end IPTV/OTT needs.
