IBC 2024 saw the world’s leading media companies come together to showcase their cutting-edge technologies and innovations that are shaping the future of the media and entertainment industry. More than 45,000 visitors from 170 companies met in the RAI Amsterdam to connect, explore new opportunities, and address emerging trends.
AI-Powered Solutions Drive Innovation
AI-powered applications were unsurprisingly a central focus, with discussions aplenty on how they drive growth, boost efficiency and enhance user experiences.
Front and center was Setplex’s AI Ad-Detection Module, which was unveiled on day 1 of the show. Part of our Setrix transcoder solution, the module leverages sophisticated AI and machine learning to automate and optimize the detection of adverts and insertion of SCTE-35 markers in live streams and VOD content, unlocking new revenue streams and maximizing operational efficiencies for operators.
AI Ad-Detection Module demo
Highly Commended Award for Setrix
Our Setrix transcoder was recognized as Highly Commended by the CSI Magazine in the Best Video Processing Technology category. Additionally, Setrix’s AI Ad-Detection Module was shortlisted for the Best Advance in AdTech or Monetisation Technology Award, and our Streampool Adaptive CDN was nominated for the Best Video Edge/Edge CDN Deployment Award.
These awards celebrate excellence and achievement in the broadcast, video, OTT and IoT sectors globally, and are considered to be one of the most prestigious and competitive technology awards in the industry.
Demand for Flexibility & Customization
The demand for more flexible and customizable user interfaces was a recurring theme, as operators seek greater control and adaptability to meet diverse user preferences.
Slotting straight in was our Nora 3.0 middleware’s enhanced customization features, which also premiered at IBC 2024. These dynamic advancements enable operators to tailor their platform’s design and functionality to differentiate their service and offer a more personalized user experience.
Our NoraGO applications will deliver those changes across all platforms and devices, ensuring a consistent brand experience and improved user engagement while staying ahead of industry trends and viewer expectations.
Advanced Analytics & Audience Insights
Another key topic of discussion was the growing importance of advanced analytics and audience insights. As companies strive to understand viewer behavior and preferences better, tools like our Analytix solution empower operators to make data-driven decisions to optimize content delivery.
A Future Full of Possibilities
IBC 2024 emphasized the rapid advancements in the media and broadcasting landscape. From AI-driven automation to advanced OTT technologies, the future is full of possibilities that will undoubtedly reshape how we create, distribute, and consume content.
Looking for solutions to overcome OTT content delivery challenges? Setplex offers technologies designed to streamline and optimize your OTT platform. Contact us today to explore how we can help.
