To maximize revenue from video delivery, operators must carefully consider every user interaction, from browsing to purchasing. Relying solely on a subscription-based model or advertising is insufficient. To boost income, operators need to offer valuable services and streamline the purchasing process. Let’s examine the potential obstacles viewers might face when Read more…
Operators and content providers are constantly seeking ways to enhance content delivery. To meet this increasing demand for personalized, scalable, and flexible content, there is a global shift from multicast to unicast distribution. For a successful transition, operators need to deploy CDNs (Content Delivery Networks) to efficiently distribute content to Read more…
Operators face a significant challenge: video piracy. The allure of free content undermines the revenue potential of legitimate platforms. According to DataProt, illegal downloading of copyrighted materials consumes 24% of global bandwidth, while the movie industry alone suffers annual global revenue losses between $40 and $97.1 billion due to digital Read more…
Operators serving diverse audiences usually face the challenges of accommodating variations in language, content consumption behavior, and preferences. Implementing a one-size-fits-all content strategy may not resonate with all viewers. What appeals to one group may not necessarily interest another. Another challenge operators face is tough competition from both local and Read more…
OTT monetization is a complex and critical aspect of the video streaming landscape. To maximize revenue and ensure sustainability, operators should navigate multiple factors when choosing their content capitalization scheme. One of the most significant dilemmas is whether to opt for a single revenue source or embrace a hybrid monetization Read more…
Picture this: Your streaming platform has been up and running for a couple of years, and things have been going well so far. Your audience has grown, and so has your content catalog. The future looks bright. But as time goes by, you notice a couple of minor things that Read more…
Many companies struggle with video content delivery. How do you reduce costs, improve performance, and optimize your network so that you can maintain a high quality of service (QOS) for your end users? There are several products in the market that allow you to build your own local CDN (content Read more…
Business goals related to the launch of an OTT channel may vary from company to company, but there are some things every OTT channel needs. With so many technology providers offering different services, it’s sometimes hard to define those features you shouldn’t have to live without. Here are the six Read more…
Launching a successful IPTV/OTT video streaming service means considering numerous variables. Building your OTT service comes at a cost. From a financial standpoint, a content provider needs budgets for marketing, content creation, and operational costs. Naturally, it can take a substantial amount of time to create a successful video streaming Read more…
More and more viewers cut the cable cord and switch to video-on-demand (VOD) platforms which have become more than just movie-streaming services. Online learning, fitness training, specialized events, DIY workshops – basically anything can be found on VOD platforms. Businesses from various industries monetize their content libraries. Yoga and fitness Read more…
Creating an OTT platform is not enough. It is essential to continue improving it to meet market demands and stand out from the competition. In this article, we share a few tips (and trends) you need to consider when optimizing and updating the OTT content strategy on your platform in Read more…
In 2020, the global OTT market size was estimated at $38,77 billion. The researchers predicted that it would grow to $139 billion in 2028. According to their estimations, the OTT market CARG will be 17.7%. What influences the growth? Internet penetration, Smart TVs, smartphones, 5G infrastructure, and original content are Read more…
Setplex serves global operators with simple, powerful and scalable OTT/IPTV solutions - from content preparation, management and monetization, to video delivery, multi-screen apps and analytics.