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ux user experience

The What and Why of Personalization
IPTV/OTT Business

What do OTT users want? Video Personalization!

In the hit romantic comedy What Women Want, Nick Marshall, an ad executive played by Mel Gibson, acquires a unique ability to ‘hear’ what women are thinking, which he uses to make things work in his favor.  Dial forward 20 years. Owners of OTT services worldwide are looking for the Read more…

By Sree Sivanandan, 1 month3 weeks ago
IPTV/OTT Business

Essential Tips to Optimize Your OTT Platform Strategy in 2021

Why is understanding OTT Platform Delivery Important? User Experience OTT service providers experience huge competition across the global markets. They all seek higher ‘stickiness’ to their service by potential users. To gain this stickiness, it is key that a great user experience is provided, which helps the viewer spend more Read more…

By Ion DePinedo, 3 months2 months ago
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