Why is understanding OTT Platform Delivery Important? User Experience OTT service providers experience huge competition across the global markets. They all seek higher ‘stickiness’ to their service by potential users. To gain this stickiness, it is key that a great user experience is provided, which helps the viewer spend more Read more…
There are two primary challenges that surround AVOD monetization. Deploying SSAI in a way that is scalable, robust, and flexible is a tall order. The other challenge is monetizing your inventory to maximize revenue. Part 1 (this article) of this SSAI 2-part series will be a primer on SSAI, whereas Read more…
Having trouble monetizing through YouTube? You’re not alone. Over 90% of YouTubers trying to monetize are not making any significant amount of money – certainly not enough to make a living. But that’s not the only option. In fact, there are better options than YouTube to make money. How? That’s the Read more…